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Jaguar CEO says people just don't want EVs right now

"Customers are not impressed with it currently." These are the words of one Ralf Speth, CEO of Jaguar Land Rover, spoke at the Automotive News Europe Congress in Birmingham, England. The "it" Speth is referring to is battery technology, which he characterized as "too heavy, too expensive," and with power density that's "too low." That all could go some way towards explaining why the British automaker has yet to bring an electric vehicle to market, why it killed the C-X75 hybrid-turbine supercar project, and why it only recently started offering hybrid versions of its Range Rover models (and has yet to offer them in the United States). That doesn't mean the company won't pursue electric propulsion in the future, though. According to Automotive News Europe, Speth forecasts that "the next generation of batteries will be higher density, lower weight and the cost will come down." What he didn't say, exactly, is when he expects that next generation of battery tech to come around – or when JLR will start to more closely embrace electric propulsion. In the meantime, Jaguar Land Rover will continue investing in research and development. Since Tata acquired the brands from Ford seven years ago, JLR has quadrupled its R&D budget and doubled the number of engineers on staff. Related Video:

Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video:

Jaguar I-Pace EV will finally be revealed, available to order March 1

It sure feels like the Jaguar I-Pace electric car concept was revealed longer ago than November 2016. That might be because in addition to running barely camouflaged production models around for months, the company has even announced a one-make race series with the car before we've seen the revealed production model. But the wait is almost over. The company finally announced a reveal date of March 1. This comes just before the Geneva Motor Show, and the debut will be shown on a livestream. Not only that, but Jaguar will be taking orders for the EV the same day. Reveal and order dates weren't the only things Jaguar announced regarding the I-Pace. The company also said the I-Pace will be able to get an 80 percent charge from a DC fast charger in just 45 minutes. This charge time necessitates a 100-kW fast charger, though, so that time may vary in real life based on what chargers are available. This is also greater charging capability than Jaguar claimed when the concept was revealed, which promised an 80 percent charge in two hours on a 50-kW fast charger. Jaguar hasn't revealed many other details about the production car yet. When the concept was shown, Jaguar claimed it made 400 horsepower and had a range of 220 miles. The prototypes we've seen on the road also look extremely similar to the concept, so there shouldn't be much, if any, disappointment in the styling department when it's revealed. Related Video: