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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

This is how we'd spec a Jaguar F-Pace

The configurator hitting the web is an exciting time in a new model's launch. Even if you don't have the cash to buy that sweet new ride, clicking through the options offers a chance to dream. Since we enjoy these stories so much, the Autoblog team is trying out something a little different for the new Jaguar F-Pace. Rather than describing all the stuff you can find on the page, some of our writers are going to show you how they'd spec out Jag's first crossover. Let us know how you like the new format in Comments, below. CHRIS BRUCE: I had an attractive, fairly affordable F-Pace Prestige ready, until the options list tempted me into an extra $5,000 in features. The final price of $56,255 doesn't seem too bad, though. While the diesel engine is probably quite nice, it's extremely hard not to pick the supercharged V6 with its intoxicating sound and 340 hp. Mine also includes the black trim package ($320), deleting the powertrain badge ($0), Adaptive Dynamics Pack ($1,000), Vision Pack ($2,000), and Head-up Display ($990). The British Racing Green paint ($550) and aluminum interior trim ($300) add a little more to the bottom line but are worth it for the extra style. GREG MIGLIORE: I shamelessly loaded mine up with options, let's just get that out of the way. But the F-Pace offers a lot of cool stuff, and the $400 activity security key is worth it for active lifestyles. I went with the silver paint and black 22s because I'd want my grocery-getter to have some attitude, and I think the pairing makes for a sinister yet tasteful appearance. Naturally, I'd want the 380-hp V6. It's a Jag. I want it to purr. SEYTH MIERSMA: If I'm throwing down on an F-Pace, I've already decided that I'm not going the thrifty route for my new crossover. Still, I don't see any particular advantage to the most-sporting version. The 340-hp gas-powered Jag will do just fine. Middle of the road then: F-Pace Prestige has the Xenons, heated seats, and steering wheel, and navigation that'd I'd add to a lesser model. And it looks hilariously disrespectful in this BRG paint with 20-inch black wheels. Jeremy Korzeniewski: The F-Pace is a Jaguar, and that means it can be both sporty and luxurious at the same time. But that doesn't mean it can't also be efficient. To that end, I chose to eschew the powerful gasoline engine options and instead spec my fictional F-Pace with a diesel.

Jaguar F-Type greets US, shows off range of personalization

While the debut of the XFR-S is likely fresh on everyone's minds and browser windows, the other big story of late at Jaguar is the F-Type coupe and convertible. Originally unveiled in Paris, the LA show was the first opportunity that the sub-XK performance machine will be seen Stateside. However, it was not just the same news that we first heard in Paris, as Jaguar used LA to showcase its newly available "Black" design pack.
This styling package includes gloss black finishes for the grill surround, side vents, a flat-bottomed sport steering wheel, gloss black interior touches, and instrument panel rings. This package is available with Ultimate Black, Polaris White, Italian Racing Red, Rhodium Silver, Grey and Firesand (seen above) body colors.
The Black pack can be had on either the 3.0-liter supercharged V6 model, or the 5.0-liter supercharged V8 version. Specific additional "Black" tweaks are available based on which derivative you select. Specifically, a gloss-black rear valence is a V6-only modification.