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Jaguar planning all-electric E-Pace crossover

Jaguar hasn't quite finished rolling out the new F-Pace (pictured above), and already reports are circulating of another crossover model to join it in the near future. According to Automobile, it'll be called the E-Pace. Here's the kicker: it'll be all-electric. The E-Pace would take advantage of ultra-efficient aerodynamics in order to drop its drag coefficient to just 0.28 g, thereby increasing efficiency. It'd also be the first fully electric model from Jaguar, and would likely be even smaller than the sporty new F-Pace. Through-the-road all-wheel drive would give it poor weather traction, and the electric motors would provide plenty of low-end punch. The model would go up against the Tesla Model X and a potential production version of the Audi E-Tron Quattro concept revealed in Frankfurt. Rather than handle production in-house, the E-Pace could emerge as the mysterious upcoming model which Jaguar Land Rover is planning to have Magna Steyr build on its behalf. The factory in Graz, Austria has long built the G-Class for Mercedes-Benz, continues to assemble the Mini Countryman, and has also handled models like the Aston Martin Rapide and BMW X3. Automobile figures that Jaguar would need to make at least 20,000 units each year to make the model profitable. For comparison's sake, Tesla is projected to move about 33,000 Model S units in 2015. Even if the E-Pace falls short of this target, the project could be worthwhile for JLR purely for publicity purposes and to help cut its average fleet emissions. Related Video:

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar XE hits the 'Ring wearing swirly camo

Jaguar is happy to show off its new XE sedan on its social media sites, but when testing at the Nürburgring, it's a very different story. These spy shots show the new model in camouflage to make it much harder to discern, but there are still some intriguing details to pick out.
These photos give us a really good look at the XE's quirky rear end. The sedan has a super short trunk that almost fools you into thinking its a notchback, but the top edge of the trunk is clearly visible. It's a somewhat odd-looking design with the rear glass running underneath the roof's overhang to create an integrated spoiler. Despite the camo, the front end is the same as ever with a blunt edge and sharp headlights. Jag certainly isn't afraid to try something a little different compared to the XE's competitors, notably the BMW 3 Series and Audi A4.
Some technical details about the XE are already established. This 3 Series-fighter is slated to go on sale in foreign markets in 2015 and in the US in 2016. We know that it ride's on Jag's new aluminum platform that also underpins the C-X17 crossover concept, and power comes from a pair of 2.0-liter turbocharged four-cylinder engines, available in petrol- or diesel-fueled configurations.