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Jaguar Land Rover exploring 3D HUD and infotainment projections

With its most recent technology research, Jaguar Land Rover (JLR) is exploring the use of 3D projections for a world before and/or after autonomous vehicles come to fruition. In collaboration with the United Kingdom's University of Cambridge, JLR has developed concepts for a 3D head-up display that shows information on the road ahead and a system that projects personalized 3D infotainment for vehicle passengers.  As of right now, hundreds of production vehicles are equipped with two-dimensional head-up displays, some color, others black and white. Using various techniques and different technologies, manufacturers display information in a flat image in front of a driver. Some might find it distracting or unhelpful to have this in the driver's line of sight, and JLR might have found a solution. Rather than wedge the information in between the person and the view ahead, a 3D system that uses augmented reality could display the info onto the road in front of the driver. JLR thinks the system could project navigation directions, safety alerts such as lane departure, hazard detection or other bits typically found in a car's infotainment or instrument cluster. Some might find this to be even more distracting that 2D head-up displays, but to each his or her own. While the 3D head-up display is something that could be used right now, if it were released and passed legal, part two of JLR's 3D technology research is imagined for a life where truly autonomous vehicles are skating across the country. Using head- and eye-tracking technology, the system could lock into the position of numerous people in a vehicle and give each of them a personalized 3D projection "screen." This could be used to track a trip, look up points of interest, or even watch movies. JLR points out this could be used during ride-sharing without bothering others in the vehicle. The work with the Center for Advanced Photonics and Electronics at Cambridge is still in development for now, but it's only a matter of time before 3D tech makes it into cars in some degree.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Jaguar F-Pace SVR with 550 horsepower headlines 2019 F-Pace refresh

Jaguar has introduced the lightly refreshed F-Pace for 2019. The regular models are updated with better infotainment and interior touches, but the big deal is the SVR version with its 5.0-liter V8 engine. We already saw the F-Pace SVR at the New York Auto Show, and it will now be available as a 2019 model. The supercharged V8 engine with a variable valve active exhaust system produces a whopping 550 horsepower and a touch over 501 lb-ft, hitting 60 mph in just 4.1 seconds. The SVR's top speed is 176 mph, and it's priced from $79,990. The entire gasoline-powered F-Pace lineup gets exhaust particulate filters, even the SVR. Jaguar says the ultrafine particle trapping system is regenerated every time the driver lifts his foot off the throttle. Jaguar does say the setup is market-specific. There are also larger, 21.66-gallon fuel tanks for the 250- and 300-horsepower Ingenium I4 cars, the 380-hp V6 version and the SVR, to improve range. There's now adaptive cruise with steering assist, which operates between 0 and 112 mph, and emergency braking and lane-keeping assists are standard as well as a driver condition monitoring system and a rear camera. Safety tech has also been packaged into optional safety packs, called Park Pack, Drive Pack and Driver Assist Pack; the third of these combines the earlier two and adds adaptive cruise with steering assist. The 10-inch infotainment touchscreen is standard, and Jaguar now offers new, 14-way adjustable "slimline" sports seats as an option. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Jaguar F-Pace View 11 Photos Image Credit: Jaguar Jaguar SUV Luxury