1990 Jaguar Xjs Convertible 1 Owner V12 5.3l Super Low Mi Carfax Serviced on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar lifts the tailgate on XFR-S Sportbrake

In the market for an amped-up Jaguar? Look for the letter R, adorning such performance models as the XFR and XJR sedans, the XKR coupe and convertible and the new F-Type R. But if it's bonkers performance you're after, you'll want to add the letter S into the mix as well. Jaguar uses the letters to connote its most hard-core performance variants like the two-door XKR-S and four-door XFR-S. And now it's applied them to the XF wagon as well, skipping the R treatment and going straight for the new XFR-S Sportbrake.
Leaked just the other day and headed for the Geneva Motor Show, Jaguar has now revealed its new power wagon in full. The XFR-S Sportbrake packs Coventry's ubiquitous 5.0-liter supercharged V8 engine boasting 542 horsepower and 502 pound-feet of torque. That's the same version that powers the XKR-S and XFR-S sedan (not to mention the F-Type R and XJR), and drives the rear wheels through an eight-speed automatic to rocket the estate to 60 in 4.6 seconds and on to an electronically limited top speed of 186 miles per hour.
That may be pretty quick, but doesn't quite stack up to the Mercedes-Benz E63 AMG S-Model 4Matic Estate whose 5.5-liter twin-turbo V8 offers up 577 hp and 590 lb-ft for a 3.6-second 0-60 time, or to the Audi RS6 Avant whose 4.0-liter twin-turbo V8 churns out 552 hp and 516 lb-ft for a 3.9-second 0-62 sprint. Though the Jaguar is only a little behind in output, it's a good second slower where it's measured. Granted that the Benz and the Audi are both all-wheel-drive where the Jaguar powers the rear only, but if four-wheel traction is how you get the power to the road, we wonder why Jaguar wouldn't fall in line. Particularly when the Jag's starting price in the UK (don't expect to see it imported here) is quoted at £82,495 - several grand more than the £76,985 RS6 but just shy of the £85,880 Mercedes gets for the E63 S-Model wagon in the UK (where the less potent 'base' version is also available as the cheapest in the bunch at £75,885).

Jaguar F-Type Coupe spotted testing

The automotive world has been hot on fire with the Jaguar F-Type of late. We're still recovering from the excitement of driving Jaguar's new sports car for the first time, and recently we had a predictive look at a coupe version. As it turns out, those 'patent sketches' were just a warm up for the real deal F-Type Coupe, as this brand new set of spy images proves out.
Word from our shooter is that security around the F coupe was and is really tight. The photographer had to hide in the cargo area of his clandestine SUV, just to catch these few, not-perfectly-clear images (that odd color your see is window tint). Still, the photos are good enough to see that the rakish silhouette of the hardtop is going to do justice to the convertible. In fact, the new top seems to flow quite perfectly into the car's rear haunches.
Expect that the F-Type Coupe will share an engine lineup with the roadster, meaning both a naturally aspirated and a supercharged V6, as well as a V8 option. Hot R and R-S versions of the Jaguar coupe are a virtual lock, too, though how far down the product pipeline they are is unclear.