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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar to go racing with F-Type GT3?

Most British automakers have some manner of racing program. Aston Martin, Lotus and McLaren race as a matter of course. Bentley recently got back into racing, Morgan has dabbled here and there, even Land Rover has its off-road racing programs. The only one, it seems, that isn't racing these days is Jaguar... but that could be about to change. The latest intel from the UK suggests that Jaguar is closely evaluating the prospect of building a GT3-spec racer based on the F-Type. Like the Bentley Continental GT3 co-developed with M-Sport (not to mention Coventry's own successful partnership with TWR), the Jaguar program would need an established racing outfit to help develop the car and field it, and the automaker is said to be evaluating three potential partners. The development of the GT3 racer would allow Jaguar to compete (or sell cars for others to compete) in a variety of racing series around the world, including the Blancpain Endurance Series, the European Le Mans Series and, if properly adapted, other series like the United SportsCar Championship and the 24 Hours of Le Mans. Jaguar's car would have to compete with such rivals as the Aston Martin Vantage GTE, Audi R8 LMS, Ferrari 458 GT, Mercedes-Benz SLS AMG GT3 and Porsche 911 GT3 R. Current FIA GT3 regulations use a Balance of Performance equation that allows for a curb weight between 1,200 and 1,300 kilograms (2,645 to 2,866 pounds) and produce between 500 and 600 horsepower. A more cost-effective GT4 racer could follow. But the best part is that Jaguar could, according to the report in Autocar, develop a road-going version as well, even more focused than the Project 7 pictured above and similar to what Bentley did with the Continental GT3-R. Jaguar of course has had a rich history with motor racing, reaching back to its dominance at Le Mans in the 1950s with the C-Type and D-Type, extending through the TWR partnership in touring car and endurance racing in the 1980s and 90s, to the short-lived Formula One team that became Red Bull Racing. It launched a GT2-spec XKR a few years ago and was tipped to be developing a new LMP1 prototype, but neither are on the track today, where Jaguars only compete in vintage racing. Featured Gallery Jaguar F-Type Project 7 View 29 Photos News Source: Autocar Motorsports Jaguar Racing Vehicles gt3

Jaguar considering lightweight F-Type Club Sport?

In the market for a Jaguar F-Type? Then let us commend you, first of all, on your good taste. But you've got a difficult decision ahead of you: Do you go for the power of the V8 or the lighter weight of the V6? It's a tough call, even if the ~$30k range in price from the entry model to the flagship doesn't phase you.
Well, to make the decision easier (or potentially more difficult), Jaguar is said to be looking into yet another tempting option: that of a lightweight Club Sport model. Tipped to be based on the coupe (and not the heavier roadster), the F-Type Club Sport would allegedly shed a good 400 pounds or so off the curb weight, not so much through the removal of one component or another but through a "holistic" approach that would call on all aspects of the car to play their part in ditching excess weight. That could mean everything from carbon-fiber body panels to a stripped-out interior denuded of sound-deadening materials and creature comforts, says Auto Express.
In developing the rumored F-Type Club Sport, Jaguar is apparently facing a similar dilemma to what buyers are pondering: will it base the track-focused model on the top-of-the-line F-Type R, with its 5.0-liter supercharged V8 driving 542 horsepower to the rear set of lighweight alloys but weighing down the schnoz? Or should it try to get more power out of the lighter 3.0-liter supercharged V6, which currently nets 340 hp in base form and 380 in S spec? Let Jag know what you'd do by leaving your thoughts in Comments.