1989 Jaguar Xjs Base Convertible 2-door 5.3l on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar C-X17 crossover concept revealed, hides new lightweight aluminum architecture

Just as Jaguar teased earlier this month, the luxury marque is debuting its first-ever sports crossover concept at the 2013 Frankfurt Motor Show, which begins this week. In addition to previewing what a soft-roading Jag might look like, the C-X17 concept also showcases the brand's new advanced unibody aluminum architecture, which it calls the future of its brand.
The British automaker touts the new technical foundation as high-strength, lightweight and extremely stiff, and notes that it incorporates sustainable technologies such as a high-strength alloy made from recycled raw material. The architecture's flexibility means Jaguar will be able to simultaneously manufacture several vehicles on the same production line - a change that will ultimately help the automaker grow its product portfolio.
Indeed, if the C-X17 concept sees production, it would represent a completely new direction for Jaguar, which has previously focused on luxury sedans and sports cars. However, while Jaguar says a range of future models will be built using the new architecture, it hasn't yet mentioned a crossover. The first model to be built on the new underpinnings will launch globally in 2015, and it's - you guessed it - a premium midsize sedan.

This Jaguar E-Type is an even longer-legged feline

Paul Branstad loves the shape and purity of the Series 1 Jaguar E-Type, produced from 1961 to 1968, but appreciates the longer length of the Series 3 V12 model, which affords occupants a more comfortable space in which to enjoy long trips. So when Branstad brought his damaged left-hand-drive 1968 roadster from its home in the US to Classic Motor Cars in the UK for a restoration, he had a special request: restore his car, but make it a bit longer.
"This is something that we have never done before. Our client wanted the interior leg room of a Series 3 V12 E-Type but the aesthetics of a Series 1 car," says Nick Goldthorp, managing director of CMC.
For the restoration, CMC added 4.5 inches of length to the floor pan of Branstad's E-Type to create the extra legroom. Goldthorp relates, "The V12 was actually nine inches longer than a Series 1 but a lot of the additional room was behind the seats as storage and was not required on our project." That's because CMC also built a trailer out of two E-Type rear ends that attaches to a custom-made removable tow hitch.