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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

All-electric Jaguar XJ coming soon on platform shared with 'Road Rover'

We've been posting on the likelihood of electric Jaguars for a while now, especially the XJ leading the charge as a new EV flagship. Rumors at the beginning of 2018 predicted an XJ EV on our doorstep by the end of 2018, the 50th anniversary year of the XJ. By April this year, it was looking like the battery-powered XJ would use the I-Pace platform and make an appearance sometime in 2019. Now, Automotive News Europe reports that during Jaguar Land Rover's Investor's Day presentations, the automaker said it would debut a "large SUV and a large premium sedan" on its Modular Longitudinal Architecture (MLA) suitable for EVs, hybrids and traditional ICE-powered cars. The sedan in question is the next-gen XJ. Nick Rogers, JLR's product engineering boss, said electric MLA vehicles will get 90.2-kWh batteries that return range of up to 400 kilometers (292 miles) on the European cycle. That would effectively be the same size battery as the I-Pace, which rides on its own one-off platform, and the same range; in the U.S., the I-Pace is rated at 234 miles. It's said the XJ's design, produced by former Jaguar design chief Ian Callum and his team, has already been cleared. It swaps the four-door body for a five-door, a la the Audi A7, and introduces a new design language for the car and the carmaker. Car and Driver says the new statement sedan aims to be "a cutting-edge alternative to the BMW 7 Series and Mercedes-Benz S-Class," and Autocar saying it will "remain Jaguar's flagship in preference to a large SUV, such as the rumored J-Pace." The point of introducing the EV first is to establish the car's technology and sporting credentials — hopefully before the Porsche Taycan and Audi E-Tron GT arrive. Eventually, an ICE version of the XJ powered by an Ingenium inline-six should come; that will welcome buyers not ready to make the all-EV switch, a necessary move in keeping with the XJ's competition for global sales with the S-Class and 7 Series. However, leaving room in the design for a conventional drivetrain will force compromises that the all-electric competition doesn't face. Production of the current XJ ends at the Castle Bromwich facility on July 5. The new sedan is slated to be "announced in the near future" and built at JLR's plant in Solihull, which assembles Land Rover products. The same MLA platform will support a road-focused Land Rover as a sibling to the XJ, dubbed the "Road Rover" internally.

2002 Mazda MX-5 Miata powered by a Jaguar-sourced V6 for sale

Cars & Bids, a relatively new site that specializes in auctioning modern enthusiast cars, is selling a 2002 Mazda MX-5 Miata. While that's hardly unusual, this example lost its four-cylinder engine and gained a Jaguar-sourced V6. Pulling a 3.0-liter six out of a 2000 S-Type and dropping it into an unsuspecting Miata is apparently easier than it sounds. England-based Rocketeer offers a kit that makes the swap reasonably straightforward, though the listing notes the factory air conditioning system is not compatible with the new engine. Cold air aside, the installation is done so neatly that it looks like Mazda envisioned the Miata with a bigger engine. Jag's V6 inevitably adds weight to a roadster praised globally for its nimble handling, but it also brings a whole lot of horsepower to the table. Left stock, a 2002 Miata is powered by a 1.8-liter four-cylinder that makes 142 horsepower and 125 pound-feet of torque. The example listed on Cars & Bids puts 220 horsepower and 221 pound-feet of torque under the driver's right foot, figures that easily offset the weight gain. And, somewhat surprisingly, the six spins the rear wheels through a stock five-speed manual transmission. Flyin' Miata sway bars and Koni shocks improve handling. Close the hood, and this Jagazda looks like a run-of-the-mill 18-year-old Miata. The seller made no modifications to the body, it's still painted in its original shade of silver, and he kept the stock 15-inch wheels. The dual exhaust tips hint at the V6, but they're subtle enough to surprise more than a few racers at the next autocross event. The auction is live now, and bidding stands at $4,250 as of writing with about three days left before the hammer drops. If you miss your chance to bag it, several shops sell kits that let skilled shade-tree mechanics shoehorn Mazda's K-Series V6 (which powered the MX-6 and the Ford Probe, among other cars) into an older Miata. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Featured Gallery 2002 Mazda MX-5 Miata with Jaguar V6 View 14 Photos Aftermarket Jaguar Mazda Convertible