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Cat Scratch Fever: Jaguar's turnaround looks toward the US

It is ironic that a British car company, steeped in the European sports-car tradition and now owned by an Indian industrial conglomerate, will ambitiously be seeking to attract customers in the United States with, of all things, a truck. But there it is: Jaguar's beefy F-Pace crossover, the first SUV in the company's 80-year history, hit the ground last month at the Frankfurt motor show. The F-Pace – along with the new XE sedan designed to take on the BMW 3 Series and Audi A4 both in Europe and on these shores – is spearheading the brand's hoped-for turnaround on this side of the Pond. In the States, Jaguar is still a big player for Tata Motors of India, which bought Jaguar Land Rover from Ford for $2.3 billion after months of back-and-forth negotiations in 2008. It seemed like an incredibly brassy move at the time, when the economy worldwide was reeling and Britain's automotive industry was on its heels. And while the Jaguar brand name has a grand historical resonance, in the first nine months of 2015 it moved just over 11,000 cars in the US, down five percent for the same period the previous year. But if Porsche can capitalize on SUV sales, so can Jaguar. The tea leaves are promising come next spring, when both new premium luxury models arrive in the US. The F-Pace will have a starting price of about $43,000; the sedan range starts at a competitive $35,000. View 25 Photos Architecturally, both models are similar, with a modular aluminum chassis, and, for the F-Pace, a range of gasoline and diesel engines for Europe as well as rear- or all-wheel drive. For the American market, the model-year 2017 crossover will launch with a 380-horsepower gasoline V6 mated to an eight-speed transmission and all-wheel drive. Later in 2016, a 180-hp four-cylinder Ingenium diesel is expected to be added to the lineup. Both models are currently built in the UK, although if demand increases, Jaguar is likely to shift some production to Brazil, China, or Eastern Europe. I wanted a Jaguar that was designed as a crossover, not the other way round. For Jaguar design director Ian Callum, who showed up at the SUV's formal debut in Frankfurt, skepticism – did we mention that Jaguar was a sports-car company? – turned to enthusiasm as his team worked to develop some "drama" in the SUV's shape. "I wanted a Jaguar that was designed as a crossover, not the other way round," he said.

Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

2019 Jaguar I-Pace pricing announced, starting at $70,495

The Jaguar I-Pace electric vehicle arrives in the United States later this year with a starting price of $70,495, including destination, putting it head-to-head with luxury EV rivals like the Tesla Model S sedan and Model X crossover. Jaguar's fully-electric crossover is powered by two electric motors, one at the front and another at the rear, with the battery pack nestled in an underfloor, positioned in-between the front and rear axles. This powertrain not only provides the all-wheel-drive I-Pace with a low center of gravity and perfect 50:50 weight distribution, it delivers a total of 394 horsepower and 512 pound-feet of torque. According to Jaguar's stopwatch, the I-Pace accelerates from 0 to 60 mph in only 4.5 seconds and has a top speed of 124 mph. That lives up to the performance level a customer expects from Jaguar – not to mention being a match for the straight-line speed of Tesla's offerings at this price range. It should be noted, however, that despite aligning on price and performance with models S and X, the I-Pace is a bit closer in size to the Model 3. As we've already noted, the Jaguar's 90-kWh lithium-ion battery pack provides a useful range of up to 240 miles between charges. When you're running low on juice, a 100-hW DC fast charger will provide 80 percent of range in only 40 minutes. That's still a considerable amount of time compared to filling up with gasoline, though it's much better than the hours-long wait EVs usually required only a few years ago. Plugging in at home does require more patience, however. Using a 230-volt, 32-amp Level 2 home-charger requires just over 10 hours to recharge your I-Pace. Three trim levels are offered: S, SE, and HSE. There will also be a fully-loaded, one-year-only "First Edition" based on the HSE trim level, which carries a price of $86,895. In fact, it's very easy to start adding options – and a heftier tab – onto the base price of the I-Pace. Available safety features on the entry-level model include blind-spot assist, adaptive cruise control with steering assist, high-speed emergency braking, and a 360-degree surround-view camera. The First Edition model is pretty much the upper limit of I-Pace pricing, and comes fitted with all those safety features, along with a full leather interior, 20-inch alloy wheels, a 15-speaker Meridian surround sound stereo, and premium LED headlights. It's worth noting that Jaguar includes a substantial 8-year/100,000-mile battery warranty with each I-Pace.