1987 Jaguar Xjs Base Coupe 2-door 5.3l V12 on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Motor Trend pits Aston V12 Vantage S against Jaguar XKR-S GT in battle of the Brits

With the recent increase in higher-performance versions of already high-performance vehicles, like Mercedes-Benz and its AMG Black Series, the public is now gaining even greater access to speed and maneuverability. Two of the most recent sports cars to get their wicks turned up include the Jaguar XKR-S GT and the Aston Martin V12 Vantage S.
Both of these cars are the pinnacles of their lines, with the Jag lording over the XKR-S, XKR and XK while the Aston rules over the standard V8 Vantage S and V8 Vantage. Motor Trend has opted to pit the two rivals together for some thorough testing, and it just happened to bring along a few video cameras to capture all the action.
There's nearly 19 minutes of super hot sports car action below, so scroll down and enjoy.

542-HP Jaguar XJR to debut at New York Auto Show

Jaguar has just announced that a higher-than-ever performance version of its XJ flagship will be coming to this year's New York Auto Show next week. Joining the company's R lineup is this XJR, which will boast a stonking 542 horsepower from its supercharged 5.0-liter V8 engine.
Though details about the new XJ are pretty slim - you can read Jag's teaser of a press release - we are told that the car will ride on a "bespoke chassis" and that some aerodynamics work has been done, as well. The one sultry image we have of the car shows a set of trim-specific wheels, lower sills and unique badging on the front grille.
The new XJR would seem to slot above the current top-dog XJ, the XJ Supersport. With a bump up of 32 hp versus the Supersport, performance should get a meaningful shot in the arm, as well. As for pricing, we'll have to wait for the NYC show to be sure. But other Jaguar models show an increase of between 15- and 20-percent between the R model and the next one down; that would indicate a price tag in the $130k range for a standard wheelbase XJR is in order.