1987 Jaguar Xjs Base Coupe 2-door 5.3l on 2040-cars

Auto blog

Jaguar Activity Key | 2017 Autoblog Technology of the Year Finalist

In principle, the Jaguar Activity Key is a good idea. It's simple, useful, and relatively inexpensive. Unfortunately, in our testing it was less than reliable. Here's how it's supposed to work: To lock the car, leave your keys and fobs inside the vehicle, and strap the band on your wrist. Then, within 30 seconds, place your banded wrist against the letter J of the Jaguar script on the back tailgate. When you come back, you can unlock the vehicle by pressing the tailgate opening button, then, again within 30 seconds, placing the Activity Key band against the J of the Jaguar script. We chose the Jaguar Activity Key as a finalist for our 2017 Tech of the Year award because it's an uncomplicated device with lots of potential customers. Jaguar says the wristband is "robust and fully waterproof." Swimmers, surfers, kayakers, hikers, and even couples out for a sunny-day picnic could use a feature like this wristband key. Plus, wearables are pretty new as a category in general, and even more so in the automotive space. We didn't go skydiving with it or anything (an activity Jaguar cites as a potential usage case), but we did dunk it in water with no ill effects. While it all sounds good in theory, actually getting the Activity Key to work effectively was unexpectedly difficult, especially when the cameras were rolling. We tried varying the timing between closing the door and using the wristband, as well as between using the tailgate button and the wristband. It worked about half the time, regardless of our process or who was wearing the wristband. Whether our issues with the wristband were due to interference, new-technology teething problems, or just electrical gremlins, the idea of purposely locking the keys inside an automobile without having a foolproof way to unlock it gives us reason to pause. The Activity Key is a $400 standalone option on the 2017 Jaguar F-Pace, but only on Prestige, R-Sport and S models. The least expensive F-Pace with Activity Key costs $51,095.

Newest Spectre trailer shows DB10, car chases, awesomeness

It's not due in theaters until November and it's not like we've detected any weaknesses yet, but here we are with another trailer for the upcoming James Bond film, Spectre. That is not a complaint, because it looks like it's going to be, as one YouTuber said, "Spectretacular!" We digress. This time we get a little more of the Aston Martin DB10, including the top line for the spec sheet: Q says it will do 0-60 miles per hour in 3.2 seconds. Putting on the hat that lets us sincerely debate totally fictitious facts in a totally fictitious universe, we don't think that's fast enough to stay away from the villain's Jaguar C-X75, but it's not like Bond needs to when he's got flamethrowers. So there. You 'll find the latest bout of awesome in the clip above, and look for all the throwback cues. Christoph Waltz dresses like one Ernst Stavro Blofeld and uses the same interior decorator. Bad guy Dave Bautista in a three-piece suit is remarkably reminiscent of Oddjob, and there are various nods to On Her Majesty's Secret Service. Enjoy. News Source: James Bond 007 via YouTube TV/Movies Aston Martin Jaguar Coupe Concept Cars Luxury Special and Limited Editions Performance Videos spectre jaguar c-x75 aston martin db10 movie trailer

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).