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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

2018 Jaguar XF Sportbrake Quick Spin Review | Special XF no more

The 2018 Jaguar XF Sportbrake is a wagon, and as such, one must praise its existence. We need more of them. It looks sensational in all its long-roofed glory, especially in Firenze Red and the gloss black exterior trim package — yowza. Plus, its cargo area is deep, wide and generally voluminous. It would be nice if Jaguar included a roll-up net partition for dogs or to prevent high-mounted cargo from flying forward (as Audi does in the Allroad), but nevertheless, the XF Sportbrake should be more functional than many crossover SUVs. It should certainly be more enjoyable to drive, as the XF delivers with Jag's usual steering excellence and body control. While other midsize luxury sedans have drifted away from the sporting realm (cough, BMW 5 Series), the XF maintains its engagement with the driver. As we discovered when driven back-to-back with the Volvo V90, it's one of the sportiest of sport wagons. It's definitely the sportiest of Sportbrakes. However, it's the "XF" bit that disappoints. The original XF was really something when it debuted, featuring seductively sleek styling in a segment of serious German sedans. The distinctive cabin put on a show with rotating air vents and a rotary shifter that rose into your hand upon pressing the start button. The fact that the XF was different inside and outside from its fellow Jaguars also differed from the Russian nesting doll design approach of its competitors. The original wasn't without flaws, but it was special. This 2018 XF just isn't. The cabin is the biggest problem, as it looks identical to those of the cheaper XE and F-Pace SUV, and is pretty unremarkable and, well, dull to behold. Even the "show" elements that have survived seem vestigial now, as only the outer air vents rotate and the shifter no longer rises into your hand since the starter has migrated elsewhere. More concerning, though, is that the materials are just not up to the segment standards, and certainly not in keeping with a test car that has a sticker of $84,815. For instance, the old XF could be fitted with soft leather covering the doors and the broad, downward sloping dash. The new one has coarsely grained pleather. Then there's the matter of functionality. The rotary shifter in the original XF was certainly part of the "show" but it also freed up significant space on the center console for three cupholders/bins. The new one resides in an expanse of wood trim the size of a shift boot, leaving no room for that third cupholder/bin.

Jaguar Land Rover hands Tata the biggest loss in Indian corporate history

BENGALURU/NEW DELHI — Jaguar Land Rover's owner Tata Motors Ltd stunned markets by posting the biggest-ever quarterly loss in Indian corporate history of about $4 billion on slumping China sales, sending its shares crashing as much as 30 percent. Tata Motors also warned that the Jaguar Land Rover (JLR) unit, which brings in most of its revenue, would swing to an operating loss for the year versus an earlier projection it would break even, given weak sales at the luxury British carmaker. JLR's China retail sales were cut almost in half in the December quarter as overall demand in the world's biggest auto market contracted last year for the first time since the 1990s. The firm has also been buffeted by Brexit woes and weaker business for diesel cars that account for bulk of its sales in Europe. Tata Motors turned in a third-quarter loss of 269.93 billion rupees ($3.8 billion) on Thursday, more than half its current market capitalization of $6.1 billion, mostly due to a massive impairment at JLR. Analysts were expecting a profit. "We are now taking clear and decisive actions in JLR to step up its competitiveness, reduce costs and improve cash flows and make the business fit for the future," Chief Financial Officer PB Balaji told reporters on a conference call on Thursday. JLR has taken steps to address the slide in China sales by changing its strategy to focus on profits for dealers instead of sales and incentivising retail sales over wholesale, he said. "We are encouraged by continued demand for the refreshed Range Rover and Range Rover Sport," JLR Chief Commercial Officer Felix Brautigam said in a statement. "With deliveries of the new Evoque due to start later this quarter, we look forward to building momentum." But analysts expect JLR to struggle to generate profit with China's economy projected to slow further this year after growth eased to its weakest pace in almost three decades in 2018. JLR's overall retail sales in January plunged 11 percent. The dour numbers prompted Tata investors to make a beeline for the exits as markets opened on Friday, with shares of the company skidding to their lowest in nine years at one point. The stock was down about 20 percent by 0720 GMT near 150 rupees, on track for its sharpest drop since 2003. At least four brokerages cut their price target for Tata Motors shares after its quarterly loss. Analysts at Jefferies pegged the stock at 250 rupees, versus an earlier target of 300 rupees, citing weak performance at JLR.