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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar working on 600-hp F-Type SVR

Thinking about buying a new Jaguar F-Type? You've got a number of supercharged engine options to choose from... and soon you'll have one more. According to Motor Trend, Jaguar and its Special Vehicle Operations unit are working on a new SVR version of the F-Type, and it's tipped to pack 600 or more horsepower. That's more than anything Jaguar (or for that matter Land Rover) has offered for public consumption to date, but follows a delineated progression of output. As it is, the 5.0-liter supercharged V8 offered at launch in the F-Type convertible was already churning out 500 metric horsepower. Then came the F-Type R coupe that bumped output up to 550, followed by the limited-edition Project 7 roadster with 575. Topping 600 would only follow naturally, then, but would give the F-Type a broad range of outputs, starting at 335 hp and nearly doubling once it hits the top. It would also handsomely eclipse the Mercedes-AMG GT S (503 hp) and Porsche 911 Turbo S (552 hp), rival the Aston Martin Vantage GT12 (592 hp), and give even the new Audi R8 V10 Plus (610 hp) a run for its money. The bigger question is what form the SVR model will take, and with what other equipment. Coupe or convertible, rear-drive or all-wheel drive, automatic or manual... it's too early to say at this point. But we can probably expect much of the equipment from Project 7 – active diff, carbon-ceramic brakes... the works – to reappear in the SVR as well.

Jaguar Land Rover will electrify all new models after 2020 — and maybe some old ones

Just as Volvo did earlier this year, Jaguar and Land Rover announced a date after which all new models introduced will be electrified. That date is 2020, a year after Volvo, and JLR's definition of electrification is very similar to Volvo's, including full electrics, plug-in hybrids, and mild hybrids. Whether the British automaker's mild hybrids will be something like the 48-volt start-stop function on the Audi A8 or a more conventional hybrid has yet to be announced. Regardless, internal combustion engines won't disappear from the Jaguar and Land Rover lineups yet, and there's still a couple of years before the start date for the companies to sneak in a fully gasoline or diesel model if they wish. And on the flip side, there's nothing stopping the companies from releasing EVs or hybrids before the start date, which is exactly what Jaguar is doing with the I-Pace. Jaguar reiterated that the electric crossover will go on sale in 2018. View 11 Photos Jaguar specifically isn't just looking at electrifying future cars, but also possibly classic cars. Jaguar Land Rover Classic revealed its fully electric E-Type concept. The vintage car department took a first-generation model and created a battery pack and electric powertrain that could fit in the car, leaving as much original as possible, including the way it drives. The battery pack and motor are mounted up front, with power sent to the rear, and they weigh roughly the same and fill roughly the same space as the old straight-six engine. This keeps weight distribution the same, makes packaging easy, and should keep the driving experience roughly the same as the old car — though the electrified version is faster. Jaguar claims a 0-62 mph time of 5.5 seconds, which is about a second quicker than the gas-powered model. It also has a range of 170 miles and a charging time of around 6 to 7 hours. Other changes include an updated interior with touchscreen infotainment, carbon fiber dash, and LCD instruments. Jaguar said this electric conversion is just a concept right now, which could be just as well. We're not sure many E-Type owners would line up to replace their old six- and 12-cylinder engines. After all, part of the appeal of those cars is the sound of the engine, and stirring a manual gearbox.