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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Tata to shed 1,100 Jaguar Land Rover jobs after coronavirus hits earnings

BENGALURU — India's Tata Motors Ltd expects to shed about 1,100 temporary jobs at Jaguar Land Rover after it raised the cost-cutting target at its luxury unit by 1 billion pounds ($1.26 billion) to ride out the disruptions caused by the coronavirus outbreak. Tata Motors expects to save 5 billion pounds in costs by March 2021 at its Jaguar Land Rover (JLR) unit, the Indian automaker's Chief Financial Officer PB Balaji said on Monday, adding 3.5 billion pounds of the savings had already been achieved. It will also reduce capital expenditure at JLR to 2.5 billion pounds for the current fiscal year, from the more than 3 billion pounds it has spent annually in previous years. "Conserving cash and prioritizing capital expenditure, and targeting investment spending to the right areas is our focus," Balaji told reporters, after the company posted a fourth quarter loss. We anticipate that up to 1,100 agency employees will be affected, a JLR spokeswoman said in a separate statement. Tata Motors is reviewing all its businesses and would consider exiting those that do not add strategic value, as part of a broader effort to save 60 billion rupees ($789 million) in its domestic business in the fiscal year to 2021. The automaker on Monday posted a consolidated fourth quarter net loss of 98.94 billion rupees, as coronavirus lockdowns across its markets ravaged sales, including at JLR. Total revenue from operations fell 27.7% to 624.93 billion rupees in the quarter, which ended March 31. JLR, which contributes the bulk of Tata Motors' revenues, reported a pre-tax loss of 501 million pounds for the period after it took a hit of 800 million pounds because of the novel coronavirus, Balaji said. He said there were signs sales were recovering in China, one of JLR's biggest markets, as well as in the United States and in Europe, with strong orders for Land Rover's sport-utility vehicle Defender and Range Rover's Evoque. JLR's boss Ralf Speth, who has led the company since 2010, will step down from his role at the end of his contract term in September. ($1 = 76.0446 Indian rupees) ($1 = 0.7954 pounds) (Reporting by Chandini Monnappa in Bengaluru and Aditi Shah in New Delhi; Editing by Shounak Dasgupta and Sriraj Kalluvila)

First Jaguar C-Type Continuation ready for delivery, and you can still buy one

Jaguar's XK120-C is known by its far more famous name, C-Type, known for winning Le Mans twice, and known for being the first car equipped with disc brakes to win a race in international competition. That latter victory happened on June 29, 1952, at the sports car race held ahead of the Formula II Grand Prix at Reims, France, with Sir Stirling Moss at the wheel. Today marking the 70th anniversary of that win, Jaguar has chosen it to announce the first C-Type Continuation is ready for delivery. This is one of eight continuation C-Types the English automaker announced in January 2021, all of them built to similar specification as the 1953 C-Type that earned the model's second win at La Sarthe, meaning a 3.4-liter, 220-horsepower straight-six sporting three Weber carbs and disc brakes at the four corners. This one is finished in Pastel Green paint with Suede Green seats, recalling the car Moss raced in Reims the year before. The Continuations are being built at the Jaguar Classic Works in Coventry, each needing 3,000 hours to complete due to using the same build techniques that went into creating the original cars. After the build, Classics engineers put each example through 250-mile shakedown. Once the run is complete, Jaguar said it planned to host a motorsports-themed celebration for the octet. Owners can enjoy plenty of other track days as well, the Continuations being approved by the FIA to run in all FIA Historic events. Owners won't need to worry about seeing their car everywhere, either, since the C-Type is a rarity even with these additions; Jaguar only built 53 of the original. Seems an undisclosed number of C-Type Continuations are still available to purchase. If visuals can sway any prospective buyers, Jaguar created a configurator showcasing the 12 exterior colors, eight leather hues, and two roundels that can be optioned. The carmaker hasn't mentioned pricing publicly, but it's thought to be north of seven figures.