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Jaguar trademarks EV-Type nameplate

Green may have been a popular color choice for the classic Jaguar E-Type, but even in Lightweight form (pictured above), it was hardly what you'd call environmentally friendly. Not by today's standards, anyway, with six-, eight- and twelve-cylinder engines displacing between 3.8 and 5.3 liters. But Jaguar looks to be preparing to revive the nameplate - or at least one similar - with a new electric vehicle in the works.
According to the latest intel, Jaguar has applied both in the US and in Europe to trademark the name EV-Type. The implication that it's developing an electric vehicle is clear, as is the reference to its iconic sports car of yore. But more than that, we don't know. We could be looking at an electric version of the current F-Type, a project to convert original E-Types to electric power or a different model altogether.
It wouldn't be the first time, of course, that we'd see Jaguar toying with the idea of electric propulsion. A couple of years ago, the British automaker demonstrated a plug-in hybrid XJ_e prototype, and showcased both the C-X16 and C-X75 concepts with advanced hybrid powertrains. But it has yet to put any such system into production, relying instead on the small diesels it sells in Europe to keep its carbon footprint small.

2014 Jaguar XJL AWD 3.0

A bit of British nobility floods the senses when piloting the 2014 Jaguar XJ. It's an emotional rush, a perception based on physical surroundings that influence the mind in much the same manner that a stein of pilsner tastes best when consumed in a German beer garden and no sand is softer than that found on a warm Caribbean beach. Jaguar has been assembling cars for nearly 100 years, and few automakers are as equally adept at capturing aristocracy and timelessness within the rich cabins of their luxury offerings.
Jaguar would have no concern if it were the only game in town, but that's far from the truth. The premium full-size luxury segment, which includes vehicles hovering just under or at the six-figure mark, is a contentious grouping that includes the Audi A8, BMW 7 Series, Lexus LS, Mercedes-Benz S-Class and Porsche Panamera. Each of those brings its own game to the battle, and none are easy to dismiss.
To better understand the British perspective and evaluate its latest offering on a land without royalty, I recently spent a week with a long-wheelbase, all-wheel-drive Jaguar XJ in Southern California.

Watch Felipe Massa put the Jaguar C-X75 through its paces

Automakers who run their own racing teams enjoy the benefit of having top-flight professional racing drivers on call to help out with development work. Jaguar, unfortunately, has no such racing team, having sold its F1 operation to Red Bull back in 2004. So when it came time to put the C-X75 through its paces in this latest video, it turned to Felipe Massa. Why Massa, you ask? For one thing, having driven for so long for Ferrari, the Brazilian driver is used to applying his F1 skills in testing a supercar designed for the road. But since switching to Williams, he hasn't been called upon in that capacity. For another, it was Williams Advanced Engineering as much as Jaguar itself that spearheaded development of the C-X75. So Massa was the natural choice. The C-X75, for those who don't recall, represented Jaguar's plan to build a hybrid hypercar of its own. Having debuted way back in 2010 at the Paris Motor Show, the concept followed hot on the heels of the Porsche 918 concept unveiled earlier that year in Geneva – a predated by far the emergence of the McLaren P1 and LaFerrari. The original design called for a revolutionary powertrain combining a pair of micro-turbines and four individual electric motors in the wheels. When that proved unfeasible, Jaguar switched to a more conventional setup with a turbocharged hybrid powertrain. Unfortunately plans to put even that version into production were shelved. But the concept was revived for the filming of the latest James Bond movie Spectre. Check out the C-X75 being put through its paces by the eleven-time grand prix winner in the video above. Related Video: