1979 Jaguar Xjs Base Coupe 2-door 5.3l No Rust Project on 2040-cars

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Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

The Jaguar E-Type Lightweight is back on the prowl after a few decades away

Sometimes procrastination has its benefits. Jaguar originally planned to build a run of 18 E-Type Lightweights for racing in the '60s. However, it was only ever to complete 12 of them. It has taken all of the intervening decades to finally get back to the project and build the final run of new Lightweights. While Jag announced the plan recently, the first continuation model was unveiled during the Pebble Beach weekend.
Coming from Jaguar Land Rover's Special Operations unit, these cars are identical to the way they left the factory in the '60s. Jag is even using the same grade of aluminum for the bodies, and the cars are fully compliant for FIA historic racing. Power comes from an aluminum, 3.8-liter inline-six with about 300 horsepower and 280 pound-feet of torque routed through a four-speed manual gearbox. Who could guess that in 2014 someone could buy a brand new vehicle from a major manufacturer that comes with Weber carbs? Though, Lucas mechanical fuel injection is an option.
While they look old, these new E-types are also a wonder of modern technology. To get things just right, the company laser scanned an original car to create the new bodies. Check out the gallery from the unveiling to see this old cat on the prowl again.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.