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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.

Jaguar testing hardcore F-Type R-S GT?

Some automakers make a hardcore model, then sit back and revel in its awesomeness. Jaguar does things a little differently. It takes a standard production model, gives it more power, bigger brakes and a tighter suspension and slaps the letter R on it. Then it gives it even more power, even bigger brakes and an even tighter suspension and calls it an R-S. Sometimes the engineers in Coventry don't even think that's enough, so they strip out some weight and dial things up even further and call it an R-S GT.
So far, they've only gone that far with the XK (transformed first into the XKR, then the XKR-S, and finally the XKR-S GT), but with that model on its way out, Jaguar seems to be preparing to give the newer F-Type a similar treatment. Now we can't be sure that what we're looking at is an F-Type R-S GT, especially since the 550-horsepower engine from the XKR-S and XFR-S is already powering the existing F-Type R Coupe, but it does seem to have all the makings of a hardcore performance model.
Compared to the existing F-Type, the development model pictured here has a bigger front splitter (like the one on the Project 7 concept), a big rear wing and a set of what looks like pretty big lightweight alloys. It's also, tellingly, a roadster, which (unlike the coupe) has until now topped out at 500hp with the V8 S model. So while it may be hard to say exactly just what Jaguar has in store for us here (or what they'll call it), one thing's for sure: it's gonna be fast and loud.