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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Lister reveals first continuation Knobbly roadster at Autosport

It's been over a year since we reported on a plan to revive Lister Cars, and now the storied British racing constructor has revealed the first production continuation example of its legendary Knobbly roadster. Built to the same specifications as the original from 1958, using the same drawings and equipment, the reborn Knobbly features aluminum bodywork and a race-prepped 3.8-liter straight six out of a Jaguar D-Type and producing 330 horsepower. Revealed at the Autosport International race car show in Birmingham, the new Knobbly arrives on Lister's 60th anniversary and less than a month after the passing of its founder, Brian Lister. Only ten examples like this one will be built, all of which have already been spoken for, prompting Lister to consider an additional three examples. Each is eligible under FIA regulations to compete in vintage racing events, with performance specs quoting a 4.3-second 0-60 time and a top speed of 181 miles per hour. LISTER CARS' REBORN 'KNOBBLY' MAKES PUBLIC DEBUT AT AUTOSPORT INTERNATIONAL - Lister Cars' reborn 'Knobbly' racer has made its public debut at Autosport International - Built to the very same specification as the original 1958 'Knobbly' it uses the late Brian Lister's original drawings and manufacturing jigs - Lister has received an overwhelming response to its limited run of ten continuations and order books are full - Lister Cars is now considering creating three individual final editions each celebrating the racing pedigree of the 'Knobbly' in a unique and memorable way Lister Cars' reborn 'Knobbly' racer has made its public debut at Autosport International at the NEC Birmingham. Celebrating Lister's 60th anniversary, the reborn 'Knobbly' is built to the very same specification as the original 1958 'Knobbly', using the late Brian Lister's original drawings and manufacturing jigs. It is powered by a race-prepared Jaguar D-Type 3.8-litre straight-six, producing 330bhp. All 'Knobbly' models are built at Lister Cars' Cambridge factory to meet relevant FIA racing regulations, with owners able to compete in a series of Lister historic race meetings planned during 2015. Despite following an original design laid out more than 55 years ago, the reborn 'Knobbly' has performance to match modern sports cars; it can accelerate from 0-60mph in 4.3 seconds and hit a top speed of 181mph. Lister Cars has already received an overwhelming response to its limited run and the 10 cars are now sold out.