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Jaguar producing short film starring Damian Lewis from Homeland [w/video]

Jaguar is working up a short film to coincide with the US debut of the company's new F-Type. Desire will feature actor Damian Lewis in the lead role opposite Jordi Molla as the main villain in the story. The whole of the action will take place against the picturesque backdrop of the Chilean desert with filming starting early next month. According to Jaguar, the story will follow Lewis as he plays Clark, a man who delivers cars for living. Things get exciting when he crosses paths with a young woman played by Shannyn Sossamon.
With music by Lana Del Rey and some serious production value, Desire sounds keen to take its place among great automotive advertising short films like the BMW Driver series. Jaguar has released a quick teaser, which you can check out by heading over to the F-Type site. You may also take a peek at the full press release below for more information. Expect to see the film debut early next year.

542-HP Jaguar XJR to debut at New York Auto Show

Jaguar has just announced that a higher-than-ever performance version of its XJ flagship will be coming to this year's New York Auto Show next week. Joining the company's R lineup is this XJR, which will boast a stonking 542 horsepower from its supercharged 5.0-liter V8 engine.
Though details about the new XJ are pretty slim - you can read Jag's teaser of a press release - we are told that the car will ride on a "bespoke chassis" and that some aerodynamics work has been done, as well. The one sultry image we have of the car shows a set of trim-specific wheels, lower sills and unique badging on the front grille.
The new XJR would seem to slot above the current top-dog XJ, the XJ Supersport. With a bump up of 32 hp versus the Supersport, performance should get a meaningful shot in the arm, as well. As for pricing, we'll have to wait for the NYC show to be sure. But other Jaguar models show an increase of between 15- and 20-percent between the R model and the next one down; that would indicate a price tag in the $130k range for a standard wheelbase XJR is in order.

Take a trip down Jaguar's memory lane with Xcar

For decades, Jaguar has been a company of two minds. On one hand, there are its luxurious, British saloon cars. They might be quick, even sporty, but when it comes down to it, they usually put a focus on comfort and accommodations above all. On the other hand, Jag has its sports cars to really get its buyers' blood pumping. Think about it: the XJ might look pretty sweet, but you know deep down that you would rather take the F-Type for a spirited drive, reveling in its snorty exhaust note. In its latest video, Xcar Films takes us on a very enjoyable history lesson covering some of the Brit brand's most exciting models ever.
Xcar hits all of the highlights, starting with the often-overlooked C-Type from early '50s with its somewhat bulbous shape. Things then progress to the drop-dead gorgeous D-Type. The one in this video is actually the first ever made and therefore worth a fortune. Because of that, the host isn't really able to get too aggressive, but it's fantastic to get an idea of what it's like to experience being behind the wheel of this icon. Finally, it ends with a Series 1 E-Type. This was when the classic model was still something of a sports car; instead of the grand tourer that the E-Type became in its later days.
All three of these cars are legends in their own right, and maybe one day the F-Type could be too. Scroll down for a history lesson on some of Jaguar's best sports cars.