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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar wants to make real-life driving just like a video game

Jaguar Land Rover is on a bit of a tech bent today. It's announced its new family of four-cylinder engines and a "self-learning" vehicle Range Rover prototype, and now it's announced what it calls the Jaguar Virtual Windscreen.
The technology is similar to other head-up displays and telematics recorders already on the market, the Jaguar Virtual Windscreen concept takes things to the next level to turn real-life driving into a video game-like experience. It's being demonstrated with data like lap times, grid positions, virtual racing line and brake guidance... even "ghost" cars from previous laps and virtual cones for simulated autocrossing. Just like you'd find in the latest version of Forza or Gran Turismo, but you know... in an actual car - in this case a Jaguar F-Type. It's similar to the Transparent Bonnet system Land Rover revealed a couple of months ago, but instead of rock-crawling, it's for the race track.
The system also incorporates gesture controls and could be configured to display instrument data, a video feed from a rear-view camera to replace the mirror. Check out the details and the video below for a closer look at what JLR has got in store for the near future.

2016 Jaguar XJR meets 1988 XJR9-LM at Silverstone

The current Jaguar XJR is not the first Jaguar XJR. Not by a long shot. In fact there's a long and distinguished history of Jaguar production and racing models that have worn those letters over the years. So to highlight its lineage, Jaguar brought the 2016 model together with its nearly 30-year-old racing namesake to Silverstone. And it brought Andy Wallace along for the ride. Wallace won at Le Mans in 1988 driving the XJR9-LM. Designed for the race track and adorned with iconic Silk Cut livery, the XJR9 looks entirely different from the XJR luxury sedan you can buy today. And with a 7.0-liter V12 mounted amidships instead of the modern sedan's 5.0-liter supercharged V8 placed up front, they're mechanically different beasts as well. But it's not the difference in design, powertrain, or performance that Jaguar is highlighting in this video encounter. Instead, Wallace is impressed by the advancement of the lighting technology from the Le Mans racer he drove in the late 1980s to the sedan sold today. To hear him talk about how they used to use the headlights in the nighttime hours of the famously grueling endurance race is harrowing enough all on its own. Hear his story in the video above. NEW JAGUAR XJR MEETS XJR9-LM AT SILVERSTONE WITH LE MANS WINNER ANDY WALLACE AT THE WHEEL - Andy Wallace drives new Jaguar XJR and Le Mans-winning XJ-R9 LM at Silverstone - XJR9-LM – one of one million XJs now built – back on track at night for the first time since it won the 24 Hours of Le Mans in 1988 - Track session presents benefits of new Jaguar XJ LED headlights in day and night driving conditions - Wallace discusses new XJR headlight technology, which offers drivers more confidence, safety and performance at night - New short film captures all the action https://youtu.be/IgMxSkJb058 (Whitley, Coventry - 16 November 2015): Legendary racing driver and 24 Hours of Le Mans winner Andy Wallace relived his 1988 victory by taking to the Silverstone circuit to drive the Jaguar XJR9-LM during day and night back-to-back with the new 550PS, 5.0-litre Supercharged V8 Jaguar XJR. Wallace discusses his experiences in the XJR9-LM and the new XJR in an exciting new film available to view and share at https://youtu.be/IgMxSkJb058 Driving at night on the Silverstone circuit gave Wallace the opportunity to test the new LED headlights on the new XJ, which are a first for Jaguar. "Driving at Le Mans back in 1988, it was so hard to see at night," said Wallace.