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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

2019 Jaguar I-Pace First Drive Review | The future is now

Jaguar's new all-electric I-Pace may be one of the brand's most significant breakthroughs. This is not just because the handsomely muscular all-wheel-drive crossover can travel 240 miles on a single charge to its 90 kWh battery. Or because it will cost a competitive $69,500 before federal and state incentives. Or that it can accelerate from 0-60 in 4.5 seconds — about as quickly as Jaguar's V8 F-Type sports car. It is not even because it may be the first vehicle to feature a small "froot" — "front boot" — which is a hideous British English term for the area known by the equally unappealing American neologism "frunk." The I-Pace ranks high in the Jag insurrective pantheon because it is the first truly competitive all-electric vehicle from a major luxury manufacturer to hit the entirety of the American market since Tesla jump-started (ugh!) the contemporary, fancy, battery-powered vehicle campaign back in 2008. Sure, Mercedes, Porsche, Audi, BMW, and others have promised these vehicles, but as far as we know, they don't exist, and we haven't driven them. The best news about the Big Electric Cat is that it's actually enjoyable on the road. Some of this is because of its intrinsic design benefits. The heavy battery pack, housed in the floor, contributes to a low center of gravity as well as ideal 50/50 front/rear mass balance. Both of these aid not only in the vehicle's road-holding capabilities, but in its style of holding the road. Jaguar has always been adept at splitting the suspension difference between German plank and American couch, and the I-Pace follows this general trend, providing a ride that is connected without feeling overly harsh, even on the optional 22-inch wheels and Pirelli P-Zero tires. (Note to self: Reserve the Instagram handle Donk-E.) But the I-Pace does something interesting. Due to its high seating position, and the low placement of its drivetrain components, it provides the sensation that the mechanical action of forward momentum is within the driver's direct and immediate control, but taking place elsewhere. There is no delay, or vagueness — the inputs are precise and it goes where you want and expect. But it induces the odd feeling that you are riding atop a maglev hovercraft. It's futuristic, uncanny, and fun.

2016 Jaguar XE is ready to stalk the competition

The XE wears some of the best styling elements from Jaguar's current litter.
Big sedans and sports cars. Jaguar has been known for those two things since the company's name was birthed in 1945. Stylish saloons like the Mark 2 and performance machines like the E-Type make up the brand's heritage, but the compact sedan market is one where the British marque has lacked great product.