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Jaguar moves to trademark C-Pace name

Jaguar is again picking up the pace. The manufacturer has filed a new European trademark application with the word "Pace" in it, and this time it's all about the C-Pace. While there is no other info to go with the name, it could very well stand for a new, upcoming compact crossover that would exist as an entry-level vehicle under the F-Pace, E-Pace and the electric I-Pace (which is easily differentiated from the non-electric E-pace, as the I-Pace doesn't use internal combustion). Australia's CarAdvice suggests the eventual range-topping Pace model would be called the J-Pace, to go along with the XJ nameplate that's formed an upscale backbone for Jaguar for decades. As for sedans, the XE is paired with the E-Pace, and the F-Pace corresponds to the XF; with Volvo's crossover versions already reserving the XC name, there's no chance for Jaguar to have a matching C-Pace and XC combination in its portfolio. The C-Pace could also be a crossover coupe version based on either the E-Pace or the F-Pace. The trademark application was filed on July 9, and along with car-related goods and services, the application also covers software and charging stations, even buildings. We'll keep an eye on it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: CarAdviceImage Credit: AOL Rumormill Jaguar Crossover Future Vehicles jaguar land rover jaguar crossover

Jaguar F-Pace R-Dynamic is back in Black Pack

When Jaguar rationalized the F-Pace lineup for 2021, streamlining 12 variants into just five, old names and packages got left in last year. The previous R-Sport model is history, as are last year's special edition visual packs: Chequered Flag and 300 Sport. The F-Pace R-Dynamic is the new breed of mid-grade sporty in the 2022 lineup, coming in below the SVR, and Jaguar's just unveiled a Black Pack for it in the UK. A familiar name in the Coventry history books, the Black Pack does now what it's always done — dress up the exterior in gloss black. That means the grille and grille surround, fender vents, side window trim, door mirror caps, rear valance below the bumper, and rear badges come in the same color as deep space. Only shinier. The rolling stock is tailored to match, a set of 20-inch gloss black rims hiding red brake calipers. Flourishes inside the cabin include Satin Charcoal Ash veneers, bright metal pedals, privacy glass, and a fixed panoramic glass roof. The entire range sees a few tweaks in the cabin besides. Upgraded Premium Cabin Lighting adds 20 more colors, making 30 in total. For owners sensitive enough to day-old oxygen in their $70,000 crossovers, the Air Purge function can be set to clear the interior of stale air before occupants arrive by setting a timer in the infotainment system or on the Jaguar Remote App. A CO2 sensor keeps the ambience effervescent while on the go, unobtrusively adding fresh air when carbon dioxide exceeds the recommended daily allowance. The fastidious will also be able to monitor particulate levels inside and outside the vehicle in a display on the touchscreen. And coming over-the-air updates for the Pivo Pro infotainment system will enable wireless Android Auto and Apple CarPlay.  Outside, there's a new color called Ostuni White (pictured), as well as self-sealing tires that can be had on 19-, 20-, and 21-inch wheels when shod in all-season rubber. Finally, adaptive cruise control received steering assist to keep the F-Pace centered in its lane. These updates haven't made it to the U.S. yet, but we expect them to arrive on the boat with the 2022 models for our market.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.