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Jaguar Land Rover to skip 2016 Detroit Auto Show

Jaguar Land Rover won't attend the 2016 Detroit Auto Show in January because the automaker will shift its focus to other international shows instead, the company confirmed to Autoblog. "Following a review of our global consumer engagement program, the decision has been made not to exhibit at the Detroit show in 2016," said a company spokesperson told Autoblog. The story was first reported by Automotive News. JLR will continue to attend other US auto shows in Chicago, New York, and Los Angeles; plus those abroad in Geneva, Frankfurt, Paris, Beijing, and Shanghai. "We recognize that the Detroit show is a world-class Tier 1 auto show, however, we have had to make this decision to sharpen our focus as indicated," the spokesperson said. Detroit Auto Show PR Manager Max Muncey told Autoblog that the organizers already knew JLR wouldn't be there. "We are in discussions with other automakers to fill that spot," he said about using the open space. The show expects 70 percent of the floor plan in 2016 to be different from last year. The automaker used the 2015 Detroit Auto Show to announce diesel versions for several models, and it revealed the name for the Jaguar F-Pace there. JLR reportedly now has a plan to cut the equivalent of $6.8 billion in costs without firing workers and increase production to a million annual deliveries by the end of the decade. Related Video:

Jaguar working on 600-hp F-Type SVR

Thinking about buying a new Jaguar F-Type? You've got a number of supercharged engine options to choose from... and soon you'll have one more. According to Motor Trend, Jaguar and its Special Vehicle Operations unit are working on a new SVR version of the F-Type, and it's tipped to pack 600 or more horsepower. That's more than anything Jaguar (or for that matter Land Rover) has offered for public consumption to date, but follows a delineated progression of output. As it is, the 5.0-liter supercharged V8 offered at launch in the F-Type convertible was already churning out 500 metric horsepower. Then came the F-Type R coupe that bumped output up to 550, followed by the limited-edition Project 7 roadster with 575. Topping 600 would only follow naturally, then, but would give the F-Type a broad range of outputs, starting at 335 hp and nearly doubling once it hits the top. It would also handsomely eclipse the Mercedes-AMG GT S (503 hp) and Porsche 911 Turbo S (552 hp), rival the Aston Martin Vantage GT12 (592 hp), and give even the new Audi R8 V10 Plus (610 hp) a run for its money. The bigger question is what form the SVR model will take, and with what other equipment. Coupe or convertible, rear-drive or all-wheel drive, automatic or manual... it's too early to say at this point. But we can probably expect much of the equipment from Project 7 – active diff, carbon-ceramic brakes... the works – to reappear in the SVR as well.

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.