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Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Jaguar Land Rover reveals Bond cars [w/video]

We interrupt your regularly scheduled Frankfurt Motor Show coverage to bring you something far cooler. Jaguar Land Rover has officially introduced the cars it's lending to the latest James Bond film, Spectre. There's not much that wasn't previously covered as part JLR's February 2015 release, although there are some comments from the stars, as well as a pair of behind-the-scenes videos. At the very forefront of the British brand's charge is the Jaguar C-X75, the stillborn concept that set hearts aflutter with its handsome looks and its innovative turbine-powered drivetrain. According to Jaguar Land Rover, the orange supercar will be piloted by baddie Dave Bautista as part of an enormous chase scene throughout Rome. Meanwhile, Eve Moneypenny, played by Naomie Harris in her second Bond flick, will pilot the blacked-out Defender. For those that remember Skyfall, Miss Moneypenny spent most of the film's pre-title sequence tearing through Istanbul, Turkey behind the wheel of a silver Defender. Joining the Defender is the most powerful vehicle Land Rover has ever produced. The new Range Rover Sport SVR will show up wearing a menacing black paint job and featuring some extra lighting on both its roof and in its bumper. It's not clear who will be driving the 550-horsepower SVR, but in the photos released by JLR, it's shown trading places with a pair of Defenders as they rampage through the Austrian snow. Check out the photos of the vehicles below. You'll find both studio stuff and some set photos. There's also a full press release from JLR, as well as a pair of behind-the-scenes videos. Show full PR text Jaguar and Land Rover stunt vehicles Jaguar C-X75, Range Rover Sport SVR and Land Rover Defender make international debut in Frankfurt, Germany ? SPECTRE cast members Naomie Harris and David Bautista attend star-studded event ahead of reveal at motor show ? Guests entertained by British singer and musician John Newman ? Jaguar Land Rover Special Vehicle Operations [SVO] as well as Jaguar and Land Rover Design worked with filmmakers on the conception and creation of the Bond ? SVO is responsible for the most luxurious and highest performing cars that Jaguar Land Rover makes ? Jaguar and Land Rover to release exclusive and interactive behind-the-scenes SPECTRE content on www.JaguarUSA.com and www.LandRoverUSA.com (FRANKFURT, GERMANY) – September 15, 2015 - Today, Jaguar Land Rover celebrated their vehicles appearing in the new Bond adventure, SPECTRE.

Automotive Grade Linux will be the backbone of your connected car

Creating a backend for a secure, reliable, and expandable infotainment system is costly and time consuming. The Linux Foundation, a non-profit organization, has set out to promote and advance the Linux operating system in commercial products. Automotive Grade Linux, or AGL, is a group within the Foundation that seeks to apply a Linux backend to a number of automotive applications in a variety of vehicles from various suppliers and manufacturers. AGL's goal is to create a common, unifying framework that allows developers and manufacturers to easily implement applications across platforms. Currently, the focus is on infotainment systems, but AGL has plans for instrument clusters, heads-up displays, and eventually active safety software. At CES, a display from Panasonic showed a completely digital and customizable dashboard that allows information and apps to be moved from the gauge cluster to the infotainment screen and back, all through the use of gesture and touch controls. Although the organization has been around for five years, it's really only been in the past three that the group has been working hand in hand with automakers and suppliers. The first two OEMs to participate, Toyota and Jaguar Land Rover, have since been joined by Mazda, Suzuki, Ford, and, as of this week, Daimler. The latter is important as until now most of AGL's partner's have been based in Japan or the US. Other partners include suppliers Denso, Renesas, Continental, Qualcomm, and Intel. AGL want's to supply roughly 80 percent of the backend, allowing partners to then finish and refine the Linux system for each individual application. Think of how the Android operating system is refined and customized for individual smartphones from Samsung, LG, and Motorola. While the final product looks different, developers can have an application that will work across all AGL systems. Because it is open source, anyone can use and develop for AGL. You can even go onto the group's website and download a copy right now. There is also a software development kit available that helps facilitate app creation on the platform. Vehicle development cycles take roughly five years, so there currently are no cars that run an AGL backbone available for consumers. AGL Executive Director Dan Cauchy says products should be hitting the market later this year, with even more coming in 2018. Right now, the industry is relatively fragmented when it comes to infotainment and related systems.