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Jaguar F-Type SVR and Range Rover Evoque Convertibles go rainbow for Pride

BMW isn't the only automobile company getting involved in Pride Week, as Jaguar Land Rover announced it also has cars that will participate. And yes, they're convertibles with rainbow stripes. On Sunday, June 30, Jaguar Land Rover (JLR) will participate in the NYC Pride March with several themed vehicles and employees walking next to them. JLR chose two of its most intriguing vehicles in the Jaguar F-Type SVR convertible and the Range Rover Evoque Convertible. Jaguar unveiled two different F-Type SVRs, one in a gorgeous blue and the other in white. Both cars have the same detailing, though, including rainbow stripes on the the sides, rear bumpers, and hoods. The F-Types also have rainbow stripes across the tops of their windshields, and "JAG YOU ARE" decals across the windshields and rear bumpers. The silver Evoque is only slightly different. It, too, has rainbow stripes across its doors, rear bumper, and windshield. Rather than a "JAG YOU ARE" decal, however, "EVOQUE" is spread across the front bumper in rainbow lettering. You can check out these unique models at the Pride parade in NYC.

Jay Leno checks out a replica 1937 Jaguar SS100

This 1937 Jaguar SS100 might be fantastic, but it's not an original. It's a replica, but one built to exacting standards and the original design. And it stopped by Jay Leno's Garage for a quick spin. The original was built by SS Cars Ltd, the precursor of the company we know today as Jaguar – and which changed its name and logo after WWII for reasons that shouldn't require explanation. There were only a few hundred of them made between 1936 and 1940, but they remain a popular choice among recreation manufacturers. Many of those replica constructors are based out of the UK, but this particular example is the work of one Jason Len, head of XKs Unlimited out of San Luis Obispo, CA. Len and company will produce a turnkey replica of the pre-war Jag convertible starting at $170,000. Which may seem like an awful lot for a replica, but that price may seem entirely reasonable when you see all the attention that goes in to building one. Watch the video above to see for yourself. Related Video:

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).