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Jaguar details XE for North America

Jaguar is bringing the XE to North America next spring, and in advance of its arrival, the British automaker is giving us more details on its new compact sports sedan. The top engine choice is dubbed the XE 35t, which is a little misleading since its tried-and-tested 3.0-liter V6 is actually supercharged, not turbocharged. Regardless of the manner of forced induction, its 340 horsepower and 332 pound-feet of torque are claimed to propel the XE to 60 miles per hour in 4.9 seconds on its way to an electronically limited top speed of 155 miles per hour. Buyers looking for something more frugal at the pump may be more interested in the other engine option. The XE 20d adopts Jaguar's new Ingenium diesel, a 2.0-liter turbocharged inline-four good for 180 hp and 318 lb-ft of torque. That's quoted for a 0-60 time of 7.4 seconds and a top speed of 140 mph. Both are mated to an eight-speed automatic transmission. All-wheel drive will also be available on both versions, but come by default in rear-drive form. Buyers will also have the choice among three trim levels, staring with Premium, moving up to Prestige and on to R-Sport with satin chrome and gloss black trim, a rear spoiler and 20-inch alloys. Pricing is set to be announced closer to launch, but for now you can scope out the details in the press release below, and watch this space for our upcoming drive report to follow our earlier report. JAGUAR XE ALL-NEW COMPACT SPORTS SEDAN TO EXPAND JAGUAR U.S. LINEUP IN 2016 - All-new Jaguar XE sports sedan to arrive in U.S.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.