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Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

2021 Jaguar XF First Drive Review | The final saloon to wear a Leaper?

The 2021 Jaguar XF has arrived. After a series of pandemic-related delays, Jaguar Land Rover’s latest models have finally started appearing stateside, ready to find their way into the waiting hands of buyers thirsting for options after a year of economic uncertainty. Like just about everything else in the Jaguar lineup, however, the XF was also subjected to a dramatic tidying-up for the 2021 model year that leaves it cheaper, simpler and, sadly, quite a bit less exciting. While JaguarÂ’s crossovers get new powertrain options as part of a simultaneous future-proofing effort, the big upgrade for the 2021 XF is an overhauled cabin. Just about every visible component in the XFÂ’s interior is new for 2021. The 11.4-inch Pivi Pro infotainment system gets a swanky new magnesium frame to go with its complete software overhaul. The new system plays nicely with Android Auto and Apple CarPlay and is capable of over-the-air updates. Jaguar has also added a number of standard features including proximity entry, wireless phone charging, active noise cancellation, a surround-view camera system and a 12-speaker Meridian sound system, all for $45,145.00 – about 10 grand cheaper than a base Audi A6, Volvo S90, Mercedes E-Class or BMW 5 Series. ThereÂ’s bad with the good, however. In case you missed it, the XF is now JaguarÂ’s only sedan, and the downsides donÂ’t end there for four-door fans. Jaguar not only got rid of its other sedans, it also pared down the XF to just a handful of variants. Wagon? Nope. Bigger engines? Nuh-uh. In 2020, Jaguar offered 10 different versions of the XF; this year, that number is three: P250 S RWD, P250 SE RWD and P300 R-Dynamic SE AWD. Helpfully, Jaguar names its models for their engine output figures (in PS, not HP, mind you). The P250 variants make 246 American horsepower and 269 pound-feet of torque and are offered exclusively with rear-wheel drive; the P300 R-Dynamic SE picks up another 50 horses and 27 lb-ft, along with an extra pair of driven wheels. Both utilize an eight-speed ZF automatic; both get the same size front and rear brakes. And thatÂ’s it. No six- or eight-cylinder variants. If you want more fun, look into an F-Pace. Welcome to 2021. If you were hoping for a redeeming description of a slimmed-down, lightweight XFÂ’s sporty driving dynamics right about now, sorry, youÂ’re not getting that either.