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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

550-hp Jaguar F-Pace SVR revealed ahead of New York Auto Show

"I love this car." So said Jaguar designer Ian Callum, quite genuinely, as the Jaguar F-Pace SVR drove onto the stage at the company's new headquarters in Mahwah, N.J. Despite accepting and even embracing Jaguar's decision to produce SUVs, it's quite obvious (because he says so repeatedly) that Callum is still a guy with a lust for high-powered sports cars. The F-Pace SVR melds these two elements to create something he gleefully describes as "ridiculous." Boasting Jaguar Land Rover's now-familiar supercharged 5.0-liter V8, the SVR produces 550 horsepower and 502 pound-feet of torque. Jag estimates it'll hit 60 mph in 4.1 seconds and a top speed of 176 mph, which will make it one of the quickest and fastest SUVs on the road when it arrives in dealerships this summer. View 15 Photos It's not just the big engine, however. Upgraded mechanical improvements and enhancements include stiffer springs, wider and lighter forged alloy wheels (21- or 22 inches), bigger brakes (15.5-inch front, 15.6-inch rear), an electronic active rear differential, a variable active exhaust that's 14.5 pounds lighter than the standard one, and specially tuned software for the adaptive suspension, electric steering, eight-speed automatic, all-wheel drive and Dynamic Driving Mode. Callum's team also massaged the aerodynamics with larger air intakes, rear bumper side strakes, and fender vents that lower pressure in the wheel arches to reduce lift and increase cooling. A unique hood features vents designed to, well, vent hot air from the engine compartment. There are also wheel arch extensions and lower body moldings to create a more muscular appearance, while the rear sees fat quad tailpipes that one would assume should bark and burp like any good Jaguar SVR. Inside, there are thinner, light-weight sport seats done up in snazzy quilted leather. The rear seat also gets sportier seats with a similar fixed headrest design as those up front. The pistol-like sport gear selector shifter, as used in the Jaguar F-Type, replaces the standard rotary shifter design. It still takes up way too much room on the center console. Pricing starts at $80,985. One would assume Mr. Callum will gets his for less than that. Related Video:

This Jaguar XK120 costs $20,000, but there's a catch

You read that correctly. This Jaguar XK120 costs $20,000. Sounds like a steal, right? There's a catch. It's 1:5 scale. But if you're looking for perhaps the most bespoke riff on a Power Wheels ever, this could be your new toy. Offered by gift-specialist Hammacher Schlemmer, this diminutive Jag is faithful to the original with its swoopy appearance fronted by a narrow, vertical grille. There's a bit of a power drop, as this XK comes with a 110-cc four-stroke engine that can top out at 38 miles per hour. The 1949 model came with a 3,442-cc six-cylinder that made as much as 180 hp from the factory. This toy car has an aluminum hull, steel box chassis, wishbone suspension, and gas shocks, according to the listing. It rolls on 10-inch aluminum wheels and has hydraulic brakes with Brembo, yes Brembo, discs. The inside has padded leather and a wood-rimmed steering wheel. The car shown is silver – but Hammacher Schlemmer notes that it's available in British Racing Green – or any color you like. Obviously you're not hurting for cash if you have 20 grand to drop on a toy, but it is economical compared to real-life 1949 XK120. The car collecting and insurance gurus at Hagerty say an original is worth $475,000 in concours condition. Hagerty notes this Jag is significant for its design that channels the prewar BMW 328. The starting price was $3,940 in the United States when it was new. Related Video: