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Jaguar may enter Formula E to advance electric portfolio

The FIA Formula E Championship looks poised to gain another major automaker. According to reports from the UK, Jaguar Land Rover is preparing to announce a new electric vehicle strategy this week. And that is tipped to include participation in the all-electric racing series. According to Sky News, Jaguar's electric racing program would give the British carmaker the opportunity to showcase its prowess in electric propulsion. Quoting an unnamed insider, the UK news service reported that Formula E "offers live testing for electrification technologies in areas such as batteries and drivetrains; that's why it looks valuable to them." The program would likely be launched in conjunction with Williams, the F1 team with which it partnered on development of the aborted C-X75 hybrid supercar project recently unearthed for a starring role in the latest James Bond film Spectre. Williams helped develop the battery system that powers the electric spec racer used in Formula E. The partnership could take over from the Trulli team that is expected to soon drop out of the series. JLR wouldn't be the first automaker to participate in electric racing. Audi supports the Abt team, Renault the e.Dams outfit, and PSA Peugeot Citroen's DS brand the Virgin Racing squad. Mercedes and Volvo have also been reported to be looking carefully at participation, while BMW provides support vehicles for the series. Jaguar participates in vintage racing and Land Rover runs the Bowler off-road racing series. However, the last time the company supported a top-level works racing program was between 2000 and 2004 when Jaguar Racing (the precursor to today's Red Bull team) competed in Formula One. It has since offered the XKR GT2 racer and has been rumored to be considering a return to sports car racing, but the trend towards electrification now appears to be driving the Formula E initiative instead. We're waiting to hear back on requests for comment from Jaguar. But Sky reports that an official announcement will be made on Tuesday, so watch this space. Related Video:

Jaguar shows the face of its upcoming XE S sports sedan

Jaguar has a bunch of projects in the hopper, from the replacements for the XJ sedan and XK coupe/convertible to its very first crossover. But arguably the most important among them is the XE - the British automaker's upcoming new sports sedan. Coventry has given us all sorts of peeks at what to expect from the new XE, from a shadowy rendering of the front end to a photo of a camo-wrapped prototype. But this is our best look yet.
As part of an announcement of a planned audio-visual spectacle scheduled to herald the arrival of the XE, Jaguar has released the image you see above, showing the undisguised XE in apparent S specification. From what we can see, it sports a fascia that looks pretty much exactly as we'd expect, though that's no bad thing. The XE is set to introduce the new Ingenium family of 2.0-liter four-cylinder engines. Whether the XE S shown here would carry a version of that (with a potential supercharger) or transplant the 3.0-liter supercharged V6 from the F-Type S remains to be seen, but whatever's under the hood, we'd expect it to hold the top end of the XE range - at least for the car's introduction before a potential R, R-S or SVR version might come along to supplant it.
One way or another, don't be surprised if you see some BMW 3 Series sedans pacing down the street nervously for the next little while. In the meantime, you can scope out all the glorious details of Jaguar's planned collaborations with the likes of Emeli Sandé, Stella McCartney and Idris Elba as part of the FEEL XE campaign in the press release below.

First Ride: 2014 Jaguar F-Type [w/video]

Shotgun In Coventry's First Sports Car In Decades
For every car, there is a passionate group of fans who love it, and the F-Type already has a few million rabid followers. These are fabulous things, sports cars, and we're very happy that Jaguar is making one again. Finally. (Before you start relishing the prospect of correcting us, the XK is really a grand tourer, not a sports car.)
The main question, however, will be whether someone in a position to buy a lifestyle-enhancing yet impractical F-Type will do so in the face of more established competitors from Porsche, Aston Martin, Mercedes-Benz, Audi and BMW. The last time Jaguar built a true two-seater sports car (1974 E-Type; the last of the XJ220 limited run in 1994 doesn't count in this league), most of today's new buyers were too young or may not yet have been born. At any rate, the F-Type has a lot of work to do for the brand beyond just selling itself.