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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Dick Van Dyke escapes his flaming Jaguar on the 101

Actor Dick Van Dyke was caught in a dangerous situation on a Los Angeles highway (who are we kidding, every situation on an LA highway is dangerous), when his Jaguar XJ spontaneously caught fire. The 87-year-old actor/comedian pulled to the side and attempted to call emergency services when another motorist pulled him from the car. There seems to be some confusion as to whether Van Dyke was passed out or merely calling emergency services.
According to the photos and video from NBC and The Today Show, the car was thoroughly cooked in the blaze and is now a total loss. After the incident, Van Dyke's wife, Arlene, posted that the actor was "fine," sharing a Vine video of the star, the car, and a few CHP troopers that were on hand. Later in the day, Van Dyke tweeted a photo of his toasted sedan, saying, "Used Jag for sale REAL CHEAP!!"
You can view the Today show segment on the incident as well as Arlene Van Dyke's Vine video, below.