2001 Jaguar Xj8 Base Sedan 4-door 4.0l on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Watch new Jaguar XF perform a literal high-wire act

Coming out with a new luxury sedan can be a truly daunting prospect. Make it too edgy and you'll risk disenfranchising what can often be a rather conservative customer base. Make it too conservative and you may fail to attract enough new customers or generate enough interest to make the endeavor worthwhile. Whether Jaguar succeeded in walking that thin line with the new XF is a matter of personal taste, blending as it does elements from the smaller XE and the outgoing XF it replaces. But in launching the new model, Jaguar didn't just pull of a figurative high-wire act – it did quite a literal one. To drum up support for its newest debut, Jaguar undertook the stunt depicted in the video above, stringing a pair of carbon-fiber cables some 60 feet above the River Thames in London. With some guide wires and counterbalance weights to keep it all in check, and a motion-picture stunt crew orchestrating it all, the new XF drove over 780 feet from one bank of the river to the other, setting a new world record in the process. Instead of thinking too hard about the whys (seriously, though... why?) and hows, we suggest you just watch the video above. Related Video:

1965 Jaguar E-Type with just 8,000 miles is headed to auction

The Jaguar E-Type is considered by many to be the most beautiful car ever built, and that's particularly true of the first-generation, Series 1 cars. And while there are plenty of gorgeously restored examples, there can't be too many unrestored E-Types as well preserved as this 1965 roadster that will cross the block at the Gooding Pebble Beach Auction next month. Finished in black with a black top and matching interior, this E-Type was sold new to Ronald Goldstein, of East Longmeadow, Mass. The car remained with its original family until earlier this year, acquiring just over 8,000 miles before it was retired to the garage in 1972. Owing to its long storage, the exterior is dusty, light surface rust is visible on the bumper, and the plastic rear window is cloudy. But the car appears remarkably intact, particularly the interior. According to Gooding, this Jaguar retains its numbers-matching powertrain, a 4.2-liter DOHC inline-six engine and four-speed manual transmission, wears its factory paint, and even rolls on its original Dunlop tires. It also has its original Blaupunkt radio, factory soft top, convertible top boot, maintenance booklet, warranty card, and more. This has to be one of the most original Series 1 E-Types left in existence. We expect bidders will be raising their paddles high for this one. The dilemma for the winner will be whether to wash off that 56-year accumulation of dust and let this Jag's original beauty shine through.