2001 Jaguar Xj8 Base Sedan 4-door 4.0l on 2040-cars

Auto blog

Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

2022 Jaguar F-Type goes V8-only as lineup gets trimmed

The sporty F-Type is the latest subject (victim?) of Jaguar's efforts to slim down and modernize its product offerings. For 2022, the coupe and convertible ditch their previous four- and six-cylinder variants in favor of a simple, all-V8 strategy.  For 2022, the entry-level F-Type will be the new P450 RWD coupe, which packs 444 horsepower and 429 lb-ft of torque from its supercharged 5.0-liter V8. Jaguar says it can hit 60 in just 4.4 seconds (with or without the now-optional R-Dynamic AWD system) on the way to a top speed of 177 mph. The 575-horsepower F-Type R will anchor the top end of the range, carrying over pretty much unchanged. If you're thinking, "Hey, at least you're not telling me Jaguar is ditching the manual transmission," that's because you missed it when they did so going into the 2021 model year overhaul. Sorry.  While the demise of the less-expensive P300 four-cylinder and P380 six-cylinder will leave some hopeful buyers in the lurch, it's not all bad news. The new P450 starts at just $71,050 — nearly $10,000 cheaper than the old P380 despite offering an additional 70 horsepower. Yeah, it's $10,000 more than the P300 was, but you're getting a heck of a lot more engine and some new standard equipment. It may not be cheaper, but it's certainly a better value — provided you care about power, that is. The range-topping F-Type R carries on essentially unchanged at $104,350.  The aforementioned 2021 update was a fairly comprehensive one, so the changes for 2022 on the cosmetic and feature fronts are few and far between, with the only noteworthy differences being the elements unique to the new P450 — badges and wheels, in other words. While options were shuffled around from last year's positioning, there's not really anything strictly new. Unlike the F-Pace and XF, the F-Type still relies on Jaguar's older Touch Pro infotainment system, which is a pretty big step down from the new Pivi Pro suite.  For those who want sweet, sweet V8 noises and sexy Jaguar styling, the 2022 F-Type will do both just fine. We'd like to see some Pivi Pro (and perhaps another SVR, pretty please), but for the time being, we'll take solace in the fact that the F-Type lives to see another model year at all. Not all Jaguars have been so lucky. 

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.