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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Autoblog Minute: New Civic, FCA UAW Agreement, Frankfurt

FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] FCA reaches a tentative agreement with the UAW, Honda reveals the all-new 2016 Civic, and the Frankfurt Motor Show dazzles us again. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. FCA reached a tentative labor agreement with UAW leadership. The major focus of the new deal reportedly includes: the eventual elimination of the two-tier pay scale [00:00:30] and pooling worker health care. Now that a leadership agreement is in place, the deal will be sent to FCA's rank-and-file. FCA has about 36,000 hourly employees. We got a first look at the interior and exterior of the 10th-generation Civic. Honda expects the new sedan to dominate the C-segment when it hits dealerships later this fall. Civic coupe, five-door hatchback, Si and Type R will all come later. The 2015 Frankfurt Motor Show is in the books and there was a lot of news to get excited about. [00:01:00] Porsche introduced a fully electric concept car in the Mission E. If they make this car, Porsche could give Tesla nightmares. We also saw SUVs from Jaguar and Bentley. There were two beautiful Italian convertibles from Ferrari and Lamborghini. Meanwhile, Mercedes introduced a concept of their own in the IAA - a vehicle that experiments with adaptable aerodynamics. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus we'll have some added insight on General Motors' deal to [00:01:30] avoid federal prosecution. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Frankfurt Motor Show Bentley Chrysler Ferrari Honda Jaguar Lamborghini Mercedes-Benz Porsche Rolls-Royce Tesla Convertible SUV Concept Cars Electric Supercars Autoblog Minute Videos Original Video porsche mission e concept

We're spending six months with a Jaguar XE diesel

It's hard to discuss the Jaguar XE sedan without at least mentioning the BMW 3 Series. So here we are doing it. The XE was built to compete with the 3 and the likes of the Audi A4 and Mercedes-Benz C-Class. It's the smallest Jag sedan in a long time, and it's poised to be one of the brand's best-selling vehicles. We're putting one in our fleet for half a year to see how it is to live with. What we got For the detail-oriented, this is a 2017 Jaguar XE 20d AWD Prestige painted Ammonite Grey with a Jet and Latte interior. Translation: a midlevel trim with a diesel engine, all-wheel drive, dark gray paint, and a cabin with light tan leather seats and a black dashboard. It's a handsome combo. Base price for the model is $46,395. This one has plenty of options, which raise the price to $55,485. For $2,400, the Vision Package includes things to help you see and some more that help the car see for you: xenon headlights with washers, auto high beams, front and rear parking sensors, blind-spot monitor, and cross-traffic detection. The $2,100 Comfort and Convenience Package adds heated and cooled front seats, heat for the rears, a power trunk lid, and an electric rear sunshade. A 10.2-inch wide-format touchscreen, navigation, WiFi, and an 825-watt sound system are included in the $2,700 Technology Package. And then there's the little stuff: metallic paint for $550, a head-up display for $990, and $350 to get the SiriusXM working. Other details include an eight-speed automatic transmission, engine stop-start, and some nice 18-inch wheels. What we skipped This XE most notably lacks a place to put gasoline – we didn't get the base 2.0-liter four-cylinder or any of the tunes of supercharged V6 in the pricier models. We also skipped the upper trim levels, which for 2017 included R-Sport and Portfolio (an S model is new for 2018). The only other big item you can put on a Prestige is the $360 Black Design Package; it swaps out the shiny grille, vent trim, and window surrounds for – you guessed it – black parts. Why we got it It's a completely new model in a popular segment. Sport sedans are fun. And Jaguars are pretty. There are likely to be some mini comparisons between the Jag and our succession of long-term A4s. What's next On the other end of the new-Jaguar spectrum is the F-Pace, a crossover that has a lot in common with the XE. So we're going to spend some time with one once the XE leaves.