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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Petrolicious examines a very special Jaguar C-Type

There are rare Jaguars, and then there's this stunning C-Type Lightweight Le Mans. Built in response to the dominance of the Mercedes-Benz 300SL at the 1952 24 Hours of Le Mans, Jaguar made only three C-Types for 1953 and managed to capture first, second, and fourth. These cars featured four-wheel disc brakes – a rarity at the time even in endurance racing – and a lighter aluminum body. The two SU carburetors were swapped out for three Webers, meaning more power and, according to RM Sotheby's David Swig, better throttle response. Swig would know. In the latest video from Petrolicious, he takes the fourth-place C-Type for a ride, giving us a look at the sleek open-roof racer in action, while our ears enjoy the delicious sound of the 3.4-liter, twin-cam straight-six. "What I love about these cars is how communicative they are on the road," Swig told Petrolicious. "How when you're going through a corner, you feel in the seat of your pants and through the steering wheel every little movement, every little pebble that you drive over." Beyond the driving experience, there's something to be said of the historical seat Swig is occupying. "No less than five Le Mans-winning drivers of this period have sat behind the wheel of this car," Swig said, "which almost give you goosebumps." Should you have the money, you can actually put this iconic racing Jaguar in your garage. RM Sotheby's will offer it for auction as part of its glitzy Monterey Car Week event next month. While you can look forward to our coverage of that event come August, you can enjoy the sight and sound of this iconic C-Type in the latest episode from Petrolicious.

249 reasons you want to go to Goodwood Revival

At its most basic, Goodwood Revival is a long weekend worth of car races featuring cars made before 1970. There are lots of those, though, including some pretty great ones all over the world. But nothing is like Goodwood Revival because it's so much more than "just" vintage car racing.  First, you have to look the part. Attendees are strongly encouraged to dress in period clothing from the 1940s, 1950s and 1960s, with a strict dress code enforced should you want to enter the paddock. The goal is to create a more authentic atmosphere to match the cars and the meticulously restored and recreated paddocks, grandstands and other facilities of the reborn Goodwood circuit. Now, the dress code was relaxed this year since the Saturday was literally the hottest Sept. 9 on record in that part of England, and the organizers didn't want people dropping dead because they needed to wear an ascot. Some people definitely took the "relaxed" bit too far, but there was still plenty of atmosphere maintained. It really does make a big difference, as those "relaxed" individuals were often akin to seeing a Starbucks cup in a scene from "Game of Thrones."  You can see what I came up with below along with former Autoblog editor Reese Counts and various other Goodwood attendees. Second, there's the parking lot. But I'll let this entire separate post detail that. Third, there's the enormous carnival-like area featuring vintage-looking rides and various boutiques. Both of those are on the outside portion of the track, and honestly, you could easily just spend your entire day in the parking lot and carnival/shopping area without even crossing over into the circuit area. There you'll find more shops, food and drink opportunities, plus obviously, race car paddocks and the track itself.  Fourth, there are airplanes! I heard there are fewer than in the past, but they're there and they're cool. The Goodwood circuit started out life as the perimeter road around the World War II airfield RAF Westhampnett.  Fifth, with all of the above, Goodwood Revival really is fun for the whole family. It isn't just a bunch of old guys sitting around in lawn chairs. There are plenty of women and adorably dressed children, including babies in vintage prams. It's also not an event that's exclusively for the uber rich, even if they are certainly in full force given who has the sort of money needed to go vintage racing.