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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar could still revive XK as luxury grand tourer

With the F-Type taking the lion's – or Jaguar's – share of attention lately, it would be all too easy to forget all about a Jag once known as the XK. But it existed, and it could once again. First introduced in 1996 as the XK8 to replace the old XJS, the XK survived for two generations. It was available as a 2+2 coupe or convertible and was powered by Jaguar's signature AJ-V8 engine. By the time it was discontinued just this past summer, the ultimate XKR-S packed as much as 542 horsepower. But though it had two more seats, the XK was rendered largely obsolete by the arrival of the nimbler, newer and arguably more stylish F-Type. According to Autocar, however, the XK could be reinstated with a more GT-like approach. The XK as we've known it, said Jaguar's Ross Varney to the British weekly, "straddled the GT and sports car segment, with more of an emphasis on the GT side but probably not enough." Varney was in charge of the F-Type project and was also responsible for a new project to replace the XK until it was shut down earlier this year. "We have plans to do lots more with the F-Type," said Varney, "but there will still be other areas we want to cover. We need to find the right way to deliver on them, and the XK could be one way of doing that." What Varney is saying, essentially, is that while the XK project may not be moving forward just yet, it could be revived in the near future. If it did, we'd be looking at a more accommodating and luxurious grand tourer, different from the F-Type that's more of a focused sports car. Think of it, then, as more of a Bentley Continental GT, but probably less expensive - or put another way, if the F-Type is a junior Aston Martin V8 Vantage, the new XK would be a (relatively) more accessible DB9. The intel sounds similar to what we heard when the most recent XK was being put out to pasture, but tells us that hope is still alive for those interested in a two-door Jag with room for the kids in the back.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.