1996 Jaguar Xj V12 4dr Sdn 6.0l on 2040-cars

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Jaguar names its 3 Series-fighter XE, packs it with Ingenium engines

Jaguar is committed to emerging from the fringes of the luxury car market and into the mainstream. Just take a look at where it was a couple of decades ago and where it is now: In the 1980s, it had essentially two product lines, the XJ sedan and XJ-S coupe/convertible), and now it's got the XK coupe and convertible, the XJ sedan, the XF sedan and wagon and the F-Type coupe and roadster. But it's not about to stop there.
Coventry knows that if it's going to take on the German and Japanese heavyweights, it's going to need a compact sports sedan, and it's not about to repeat the mistake that was the X-Type. To that end, it's long been rumored to be developing a rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class - it just hasn't given us much to go on. But that changes right here and now.
At the Geneva Motor Show, Jaguar has confirmed the imminent arrival of its new sports sedan, and along with the teaser image above, has given us some juicy details. For one, it'll be called the XE - fitting nicely alongside its big brothers the XF and XJ in Jaguar's growing sedan lineup. For another, it'll hit markets overseas in 2015 and arrive here in the United States in 2016.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Recharge Wrap-up: Jaguar's aluminum recycling, lithium demand rises

Jaguar Land Rover has recycled over 50 metric tons of aluminum over the past year. As Jaguar celebrates a year of sales of the XE – which makes use of recycled aluminum – its closed loop recycling program has prevented some 500,000 metric tons of CO2 emissions. The XE is the first car in Jaguar's REALCAR (short for REcycled ALuminium CAR) program, and the company says it has recycled an amount equal to almost 200,000 XE body shells. "Its success so far marks a significant step towards our goal of having up to 75 percent recycled aluminium content in our vehicle body structures by 2020," says Group Engineering Director Nick Rogers. Check out the video above, and read more from Jaguar. Electric vehicle manufacturers are putting a strain on lithium supplies. Since the metal is used in the batteries of most electric vehicles, demand is expected to grow by 8.8 percent a year through 2019. While Tesla has deals with natural resource companies Pure Energy Minerals and Bacanora Minerals, they won't be able to keep up with the automaker's goal of 500,000 EVs by 2020. Tesla, BYD, and other EV manufacturers are going to be competing for these resources, and new lithium firms will enter the market to compete for automakers' business. Read more in the press release or the blog post from Market Research. Connecticut's Department of Energy and Environmental Protection (DEEP) has announced a new funding opportunity for building public EV charging infrastructure. DEEP is accepting applications from private entities for awards of up to $10,000 for installing a public dual-head charger or two single-head chargers, for up to 17 new charging stations. It prefers proposals for underserved areas with major traffic, such as downtowns. Connecticut has a goal of putting 3.3 million EVs on the road by 2025. Read more in the notice from DEEP, or visit DEEP's website. Car clubs are responsible for the removal of about 25,000 cars from London roads. According to a new survey, every club car removes 10 private cars, as club members sell their own vehicles. The survey of 4,000 Londoners also shows that carsharing members drive an average of 750 fewer miles every year after joining. London is currently home to 186,000 car club members using 2,800 cars, while the UK's 220,000 club members use over 3,800 club cars. Also, many car clubs offer access to electric vehicles, which helps to further reduce emissions.