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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Watch Jaguar build its XJR Rapid Response Vehicle for Bloodhound SSC

Last month, Jaguar revealed an F-Type specially equipped to serve as a Rapid Response Vehicle for the Bloodhound SSC. Now it's rolled out a pair of XJRs kitted out for the same purpose. Set to debut when test pilot Andy Green drives one up the hill at Goodwood later this month, the Jaguar XJR Rapid Response Vehicle has been equipped by Jaguar Land Rover's Special Vehicle Operations division. As you can see, it's got a special livery of blue and orange to mimic the rocket- and jet-powered streamliner's own color scheme, and has been stripped out and fitted with a roll cage and specially crafted tools for the land speed record attempt. Of course, the 5.0-liter supercharged V8 carries over with its 550 horsepower to propel it to 60 in 4.4 seconds and on to a top speed of 174 miles per hour. Alongside the F-Type – which recently undertook a parachute deployment test – the pair of XJR Rapid Response Vehicles will be on hand in South Africa when the Bloodhound attempts to break the land speed record as well as the sound barrier on dry land. Check out the build process in the video. Jaguar Rapid Response Vehicles for Bloodhound SSC to Star at Goodwood Festival of Speed - Bespoke Jaguar XJR Rapid Response Vehicle (RRV) for Bloodhound SSC to make dynamic world debut at Goodwood Festival of Speed - Current world land speed record holder Andy Green to drive the 16MY XJR RRV up the Goodwood hill on Saturday 27 June 2015 - Bloodhound's RRV Fleet now includes two XJRs and an F-TYPE custom-built by Jaguar Land Rover's Special Operations team - Jaguar's history in supporting world land speed records dates back to 1983 with an XJ12 for Richard Noble's record attempt in Thrust 2 Jaguar is to further showcase its commitment as Technical and Innovation Partner to the Bloodhound Project with the world debut of its custom-built XJR Rapid Response Vehicle (RRV) at Goodwood Festival of Speed, alongside the recently unveiled F-TYPE R AWD RRV. One of two XJRs being provided for the record attempts will be on show at the festival and will also take part in the First Glance hill run on Saturday 27 June 2015 with current world land speed record holder and Bloodhound SSC driver Andy Green at the wheel. The two new additions to Bloodhound's fleet are the latest creation of Jaguar Land Rover's Special Vehicle Operations (SVO) division and are wrapped in a bespoke livery created by Jaguar Design incorporating the Bloodhound SSC colours.

2016 Jaguar F-Type R at Monticello | AutoblogVR

This week we indulged in a bit of fun. We took one of our favorite sports cars, the 2016 Jaguar F-Type to Monticello Motor Club north of New York. Senior Editor Greg Migliore selected the 550-horsepower R variant and pushed this Jag to the limit at one of North America's prettiest tracks. He reveled in the supercharged V8's power and sound as he embraced Monticello's curves and long straightaways. Meanwhile, Consumer Editor Jeremy Korzeniewski had a similar experience. Kind of. He lapped Monticello in the 2016 Land Rover Range Rover Sport SVR and then went off-roading at a challenging course nearby. It's the best of both worlds. He gets to soak in the blown V8 – but also gets to splatter a little mud. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Jaguar Land Rover Driving Off-Road Vehicles Videos VR Original Video virtual reality 360video