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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

The story behind Bridgestone's new tires for the rare and beautiful Jaguar XJ220

The Jaguar XJ220 is a beautiful, fast, and arguably under appreciated supercar from the early 1990s. While contemporaries like the Ferrari F40 and Porsche 959 garner more than $1 million at auctions, the XJ220 might pull in half that. Maintaining an older car requires work, a task made more difficult when parts aren't available. Last year, Bridgestone announced it was producing new tires specifically for XJ220s. The Japanese tire supplier has released a 42-minute video documenting the process. There were only 275 XJ220s ever built, fewer than both the F40 and 959. Until recently, no supplier made four same-spec tires that would fit the XJ220. Early Dodge Viper owners suffer from the same problem. Thanks to both Bridgestone and Pirelli, owners now have two options to choose from. Bridgestone worked with Don Law Racing, the go-to shop for all things XJ220, when developing the right tire for the car. It isn't simply a reproduction of an older-spec tire. Bridgestone tested a number of new compounds. With so few cars available, from the beginning this was going to be a money-losing prospect for the tire maker. Enthusiasts within the organization fought hard to get everything approved. Watch the full video to hear how much time and effort went into the project. Related Video: News Source: Bridgestone via Motor1Image Credit: Getty Jaguar Videos tires jaguar xj220

Recharge Wrap-up: Jaguar's aluminum recycling, lithium demand rises

Jaguar Land Rover has recycled over 50 metric tons of aluminum over the past year. As Jaguar celebrates a year of sales of the XE – which makes use of recycled aluminum – its closed loop recycling program has prevented some 500,000 metric tons of CO2 emissions. The XE is the first car in Jaguar's REALCAR (short for REcycled ALuminium CAR) program, and the company says it has recycled an amount equal to almost 200,000 XE body shells. "Its success so far marks a significant step towards our goal of having up to 75 percent recycled aluminium content in our vehicle body structures by 2020," says Group Engineering Director Nick Rogers. Check out the video above, and read more from Jaguar. Electric vehicle manufacturers are putting a strain on lithium supplies. Since the metal is used in the batteries of most electric vehicles, demand is expected to grow by 8.8 percent a year through 2019. While Tesla has deals with natural resource companies Pure Energy Minerals and Bacanora Minerals, they won't be able to keep up with the automaker's goal of 500,000 EVs by 2020. Tesla, BYD, and other EV manufacturers are going to be competing for these resources, and new lithium firms will enter the market to compete for automakers' business. Read more in the press release or the blog post from Market Research. Connecticut's Department of Energy and Environmental Protection (DEEP) has announced a new funding opportunity for building public EV charging infrastructure. DEEP is accepting applications from private entities for awards of up to $10,000 for installing a public dual-head charger or two single-head chargers, for up to 17 new charging stations. It prefers proposals for underserved areas with major traffic, such as downtowns. Connecticut has a goal of putting 3.3 million EVs on the road by 2025. Read more in the notice from DEEP, or visit DEEP's website. Car clubs are responsible for the removal of about 25,000 cars from London roads. According to a new survey, every club car removes 10 private cars, as club members sell their own vehicles. The survey of 4,000 Londoners also shows that carsharing members drive an average of 750 fewer miles every year after joining. London is currently home to 186,000 car club members using 2,800 cars, while the UK's 220,000 club members use over 3,800 club cars. Also, many car clubs offer access to electric vehicles, which helps to further reduce emissions.