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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

Jaguar Land Rover might buy another luxury brand that it doesn't need

It seems that Jaguar Land Rover may be getting bigger in the near future. According to Bloomberg, the company is looking at acquiring some tech companies, and possibly yet another luxury car brand, provided that it fits with the current lineup of cars. On the surface, this makes some sense since Bloomberg reports that a whopping 78 percent of Tata Motors' revenue comes from luxury brands. And of course, any kind of tech acquisition could be useful considering the rapid development of electric and autonomous vehicles. But dig a little deeper, and a possible luxury brand acquisition just doesn't make sense for Jaguar Land Rover. The main reason for this is that the Jaguar and Land Rover brands have the luxury market thoroughly covered. Both brands offer full luxury lines from entry-level to high-end ( Discovery Sport to Range Rover on the Land Rover side, and XE to XJ on the Jaguar side). They also cater to every kind of luxury, from sporty vehicles such as the F-Type and SVR Land Rovers, to cushy luxury machines such as the XJ and Range Rover. So whether the company is competing with BMW or Mercedes, Jaguar and Land Rover have the bases covered. There aren't any other typical luxury brands that would actually add anything to the current lineup. In fact, adding another conventional luxury brand could actually result in the new brand poaching existing Jaguar and Land Rover buyers, rather than picking up new ones. What would make more sense for Jaguar Land Rover would be to pick up either a more mainstream brand, or an ultra-luxury marque. Neither Jaguar nor Land Rover has something that competes directly with the likes of Ford or Toyota in the mainstream game, or Rolls-Royce or Bentley at the top of the luxury heap. Picking up a brand in one of these segments would allow JLR and Tata Motors to actually expand offerings and pick up more sales, rather than having an internal competitor. What path would be ideal? Probably going even farther upmarket. Supercar makers and ultra-luxury brands continue to sell well, and there's the potential for significant profit by layering on features and content to existing platforms. Perhaps the best possibility for a high-end complement to Jaguar Land Rover would be Aston Martin. Not only does it have a strong reputation and line-up, it also could handle both supercars and luxury sedans, thanks to its Lagonda sub brand. Of course it would require Aston Martin to be receptive to a purchase.

Hardcore Jaguar F-Type underway, 600 horsepower possible

Thanks to an already potent range of supercharged engines with some of the best exhaust notes available, the Jaguar F-Type is without a doubt a sublime performer. Still, there's always room to grow, and we are getting another good look from the Nurburgring at what's suspected to be an even more powerful version on the way. Spy shots of what was believed to be the Jaguar F-Type R-S first came out last spring. This time the roadster is practically uncamouflaged, though. The similarities are definitely there, and both test cars wear the same wheel design and quad-tailpipe rear diffuser. The latest one lacks the massive front splitter jutting out but gets a quite large, fixed trunk lid spoiler at the rear. You can also spot some large-diameter ceramic brake discs behind the wheels. The things happening under the bonnet might be even more interesting, though. To befit all of the exterior performance upgrades, Jaguar's supercharged 5.0-liter V8 is expected to nestle between the front wheels, and the mill is likely getting a boost in power to take output to 580 or even 600 horsepower, versus 550hp in standard form. Hopefully, the extra grunt makes the exhaust note even more intoxicating, as well. Featured Gallery Jaguar F-Type R-S Spy Shots Image Credit: CarPix Design/Style Spy Photos Jaguar Convertible Performance jaguar f-type r jaguar f-type r-s