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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Never-was Jaguar C-X75 hybrid supercar driven by Autocar

There's lucky, and then there's "I got to drive the Jaguar C-X75." The crew from Autocar is among the handful of souls who can honestly make the latter statement. Jaguar invited the publication down for a little time in both the passenger and driver seats around the automaker's proving grounds. While there's no end to the jealousy oozing from our pores, the good news is that there were a few cameras on hand to capture the experience. As you may recollect, the C-X75 Concept was a unique hybrid supercar concept built to duke it out with the likes of the Ferrari LaFerrari, Porsche 918 and the McLaren P1. The British automaker put it on track for production, but unfortunately stopped the project about six months ago.
With a twincharged 1.6-liter four-cylinder engine capable of revving to 10,000 rpm, the C-X75 concept yields 502 horsepower and gets partnered with four electric motors - one at each wheels. A 19kWh lithium-ion battery pack serves up 300kW of power, and combined, the motors and battery are capable of yielding an additional 194 horsepower and 295 pound-feet of torque. Combined, the driveline is good for more than 850 horsepower and 738 pound-feet of torque. Said another way, the C-X75 will do the 0-60 miles per hour dance in under three seconds.
And Autocar got to drive it. You can watch the video for yourself by scrolling below.

'New' continuation Jaguar XKSS to debut in November in LA

Jaguar announced on Tuesday two important debuts for Jaguar Classic's continuation models, the Lightweight Jaguar E-Type and the new XKSS. In November, the Jaguar XKSS continuation model will make its debut in California to coincide with this year's LA Auto Show. The company revealed the plan to build nine of these cars a few months ago in order to complete the original production run. That run began in 1957 when Jaguar began building road legal versions of unsold D-Type race cars. However, production stopped short when a fire at the Browns Lane factory destroyed the remaining cars. Jaguar explained that the company will use what they learned from developing the Lightweight E-Type continuation series, and Jaguar Classic employees will build these XKSS models to the original specifications. If you had your heart set on ordering one to fulfill your Steve McQueen fantasy, you're out of luck. All nine have already been sold. View 46 Photos In addition to the XKSS public reveal, the 2015 Jaguar Lightweight E-Type will soon make its competition debut. The car in particular is chassis number 15, one of the six continuation cars, and it will compete in the Jaguar Classic Challenge race on July 9 at this year's Le Mans Classic. Another automotive icon will be behind the wheel of this iconic sports car. Top Gear presenter and automotive journalist Chris Harris will pilot the E-Type at Circuit de la Sarthe alongside an array of other vintage Jaguar race cars. Like the XKSS continuation cars, the Lightweight E-Types were also built to finish their respective production run. And although these continuation cars are only a couple of years old, they are identical to the originals and are thus FIA compliant for historic racing. Related Video: