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Jaguar riffs on Super Bowl ad with new F-Type Coupe web short

Continuing the story of black hearts it began with its first Super Bowl commercial, Jaguar is roaring down the dark and oh-so-magnificently appealing road of villainy with a new spot featuring Tom Hiddleston. Using its new F-Type Coupe to demonstrate, the actor explains the salient features of the best - meaning, English - villains.
However, it's likely that even if you could manage the elegance, the tailored suit, the sharp wit and the distinct sound, you couldn't pull it all off nearly as well as Hiddleston. That doesn't mean you can't try, of course. Might we suggest starting with his excellent lesson in being properly villainous in the video below?

2017 Jaguar electric SUV to draw stylistically from C-X75

Jaguar is gearing up to launch its first all-electric model. And given the direction the industry is going – to say nothing of previous reports – it should come as little surprise that it'll be an SUV. And though details are few and far between at this point, some information is beginning to surface. According to British publication Autocar, the forthcoming electric crossover will draw its stylistic inspiration from the C-X75 concept. For those who may not recall (or haven't seen the new Bond flick), the C-X75 was Jaguar's idea for a hybrid hypercar to compete with the likes of the McLaren P1, Porsche 918 Spyder, and LaFerrari. After initial plans for a turbine powertrain were scrapped in favor of a small twin-charged four-cylinder hybrid, plans for production were ultimately shelved. But the vehicle resurfaced for a starring role in the new 007 film Spectre. If the decision to put a defunct concept in a new movie struck you as odd, reports of the electric crossover's design direction may cast it in new light. By putting the C-X75's design in the public spotlight, Jaguar Land Rover could be preparing us for the SUV's arrival. But then that could prove entirely speculative at this point. The model is set to slot in, size-wise, beneath the new F-Pace, and join a new wave of electric crossovers coming to market. The Tesla Model X will be first when it launches next year, and Audi is expected to launch its Q6 E-Tron Quattro in 2018. The Jaguar could split the difference and surface as soon as 2017. Volvo is also tipped to be preparing an electric crossover based on the XC90 to follow in 2019 as well. It may be too early to speculate on the electric powertrain that will motivate the new Jaguar, tipped to be dubbed E-Pace. However reports that parent company Tata is developing lightweight electric in-wheel hub motors could give us an idea of the direction in which Jaguar could head. Expect it to borrow its aluminum platform from the XE and F-Pace, with production potentially to be undertaken by Magna Steyr in Austria. Of course, the E-Pace won't be the company's only EV. It has several prototypes in the works, and we can expect it to roll out additional production models in the coming year.

Lister is now taking offers for 200 mph LFP SUV

Lister is now taking orders for its new LFP SUV, which is a heavily tuned version of the Jaguar F-Pace. Stock, the F-Pace's supercharged V8 engine makes a handsome 380 horsepower, and the SVR version is good for 550 hp. Lister is intent on making the LFP the world's fastest SUV, so that power output has grown to 670 horsepower. The 0-62 mph sprint will only take 3.5 seconds, and Lister says the LFP will go on to reach a top speed of 200 mph. This would leave the 190 mph Lamborghini Urus in second place. While the 707-horsepower Grand Cherokee Trackhawk can hit 62mph in 3.6 seconds, its top speed is "just" 180 mph; the Alfa Romeo Stelvio Quadrifoglio is good for 176 mph and it hits 62 mph in 3.8 seconds. The Tesla Model X, on the other hand, is capable of a 2.9-second 0-62 mph blast, but it will only reach a limited top speed of 155 mph. The company says the LFP's bold top speed figure can be achieved partly thanks to extensive use of carbon fiber – however, the wording is still served with a grain of salt, as Lister says the LFP will "potentially" be the world's fastest SUV, and the claims are yet unverified. The carbon-aided weight reduction also has handling benefits for the large SUV. Lister also released these photos of the LFP, complete with interior shots depicting a more racing-inspired cabin, yet trimmed with luxurious materials. Or as the company blurb says: "Take a look at the interior to see how comfortable 200mph can be". Lister prices the LFP at GBP140,000, or a touch over $180,000. Related Video: