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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jay Leno's Garage drives Steve McQueen's 1956 Jaguar XKSS

Steve McQueen might be the coolest American male of the 20th century. With movies like Bullitt and Le Mans, McQueen established himself as the king of cool of his era, and on the list of actors you would pick for a fantasy racing team - he or Paul Newman are the natural first choices. The latest Jay Leno's Garage video highlights one of McQueen's most special cars - a 1956 Jaguar XKSS.
Just 16 XKSS models were made because a fire at the Jaguar factory halted production. It was meant to be a street version of the company's very successful D-Type racer, with a modified version of its 3.4-liter straight-six-engine and a four-speed manual gearbox. McQueen clearly had an eye for great vehicles. He drove his Jag around Los Angeles years after it was a cutting-edge piece of technology. Since then, it became part of the Petersen Automotive Museum in LA. Autoblog's The List even took a ride in it when the show visited the museum.
The XKSS is one of the pinnacles of automotive design of the '50s, and its association with McQueen makes this example even more extraordinary. Leno is in love with the car from the moment he sees it, and it's hard to argue with him. Between its emphasized curves and raspy exhaust, this is one sexy Jag. Scroll down to get an eyeful and earful from one of McQueen's favorite cars.

Next-gen Jaguar XJ spotted in mule form during winter testing

Of course Jaguar Land Rover is using a Range Rover to yank around an electrified Jaguar sedan mule. At least, we think the car sitting on the trailer is a test mule for the recently announced XJ successor. Jaguar has said it’s going to make an all-electric version of the car, but itÂ’s going to use the new MLA platform that will also support a gas engine and hybrid versions. The body itself most resembles that of the XF, but there are a couple tell-tale signs that this car is destined for a battery-electric powertrain. The clearest sign comes in the form of the abnormally high side sills. This taller floor is a typical EV tipoff for mules in testing, as the body work itÂ’s mated to isnÂ’t necessarily designed to mesh with the requirements of an EV powertrain. There are no “Electric Vehicle” stickers stuck to the car to make this extra easy for us, but plenty of other strange elements let us know that this mule is no normal XF. We canÂ’t see through it, but the “grille” is covered up by a large piece of camouflage. Some areas on the bottom and top appear to be mesh, allowing air through, but itÂ’s still rather restricting. The hoodÂ’s fitment and shape are about as funky as can be. ThereÂ’s even a hump in the center of the hood, making it look like some kind of high performance muscle car.  Lending even more credence to this being a next-gen XJ mule is what appears to be a longer wheelbase and wider track. Jaguar extended the fenders outward to accommodate this, but itÂ’s especially apparent in back with the squared-off rear fenders. Since itÂ’s a mule, itÂ’s tough to be certain which powertrain this particular car is hiding. The fuel cap remains on the right rear side of the car, but it appears to be in a different position than the fuel cap on the current XF. Maybe it isnÂ’t a fuel cap, and itÂ’s a covering for the plug outlet instead? There are no other obvious outlets on the car to plug in to, but thatÂ’s nothing out of the ordinary for a mule. One suspicious element we spotted in the rear is the side of a chrome tailpipe protruding from the rear bumper. ThereÂ’s no way to know if itÂ’s a real or a fake tailpipe to throw us off the hunt, but weÂ’ll note its presence nonetheless. Jaguar has already released a teaser image of the rear taillights on the electric XJ successor, but of course this test mule isnÂ’t supporting production lights.