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Ford's J Mays feels vindicated by Fusion reception

Tue, 25 Sep 2012

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.

Jaguar might not sell many XF Sportbrakes in the U.S., but here's why it's trying

Fri, Sep 22 2017

One of the wonderful surprises of this year was when we learned that the U.S. would receive the XF Sportbrake wagon, and — less of a surprise — it's as much a looker as the previous generation. And while we're never one to look a gift car in the grille, it did seem strange that Jaguar would attempt to bring a wagon to the U.S., especially when it already had a similarly sized F-Pace crossover. So we spoke with Jaguar CEO Joe Eberhardt, Jaguar Design Director Ian Callum, and Jaguar's head of product planning in the U.S. to find out what prompted the company to bring the XF Sportbrake here. There were a few key reasons. One was simply that the folks at Jaguar really like the car, and they know that journalists like wagons. That doesn't exactly pay the bills for a car, but the enthusiasm is good. According to these people at Jaguar, though, they do believe there is a market for the car, and they expect to sell most of them on the coasts. Obviously, even if Jaguar sees a wagon market, it's still going to be much smaller than for crossover SUVs. But no matter how small that market is, Jaguar has an extra advantage for bringing the wagon here. The company knew it was going to make a wagon regardless of whether it would come to America, since the wagon market in Europe is so strong. In fact, Jaguar expects that half of XF sales in Europe will be Sportbrakes. So the majority of the engineering costs will be covered from those sales. The folks at Jaguar also told us that the car wasn't difficult to homologate for the U.S., so the cost of bringing it here was minimal. So in the worst case scenario that has the XF Sportbrake hardly selling in America, Jaguar isn't going to be seriously hurt. And if it's a success, then it's even more of a success. So the XF Sportbrake isn't purely a passion product, but that's OK. It means consumers have one more option to the multitude of crossovers in the U.S., and enthusiasts have the chance to own a super cool wagon. Also, although the XF Sportbrake is currently only available in America in top-level 380-horsepower S trim, Jaguar said lower trim levels and lower-output engines, all at lower prices, will be available here in the coming year or so. Meaning there will be even more ways to satisfy your wagon itch. Related Video:

Jaguar XJ electric sedan debut pushed to late 2021

Wed, Jul 15 2020

Jaguar's been testing prototypes of the coming all-electric XJ sedan for a while now, an example we saw earlier this year testing in the cold having reached an advanced stage. The plan had been to launch the battery-powered flagship fastback this year, with sales to commence early 2021. A report in The Sunday Times says that plan has changed, Jaguar pushing the XJ back to the third quarter of next year while the automaker focuses on its finances and its most profitable models. The site FormaCar reports, "The presentation date on the official website now reads, 'October 2021,'" but we haven't found that XJ-specific page. In response to questions about the Jaguar canceling the XJ, a spokesperson responded, "Our engineers continue to work on the next-generation all-electric Jaguar XJ. We remain committed to our long-term strategy and our product portfolio remains the same, but the unprecedented situation will inevitably have an impact on our immediate plans." The Jaguar Land Rover group, coming off a string of deep losses during 2018 and 2019, was working through a cost-cutting and turnaround plan when Covid-19 hammered the global economy. The whispered concern among outsiders is that Jaguar will drop the XJ entirely, but that doesn't appear to be the case for now. The automaker cut thousand of jobs while investing more than a billion pounds into its Castle Bromwich factory to prepare for electric-car assembly. At the moment, Castle Bromwich normally builds the XE and XF sedans, those offerings also in flux while Jaguar reportedly considers turning one or both of them into a small hatchback or a compact plug-in hybrid sedan. We write "normally" because the factory was put on pause to deal with Covid lockdowns, and isn't scheduled to restart until August 14. And above all of this, JLR is on the hunt for a new CEO to replace Ralf Speth. We've been expecting the new sedan to open the book on mainstream luxury EVs, the same way the I-Pace did for SUVs, but it appears that won't happen. The electric XJ will come on the Modular Longitudinal Architecture, and we've understood the specs include a 90.2-kWh battery pack, the same size as the I-Pace pack. There have been rumors about a four-motor setup, but odds favor a twin-motor arrangement. The motors in the I-Pace produce 394 horsepower and 512 pound-feet of torque. For an XJ flagship, we'd expect an even more powerful option in the range.