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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Buy a Jaguar E-Type continuation, get a matching wristwatch

From time to time, automakers release special branded watches. Jaguar and Land Rover are no different. The latest from Land Rover isn't particularly remarkable, but one new Jaguar piece is pretty special. Jaguar partnered with British watchmaker Bremont for a line of watches, the most impressive being a 43mm watch that commemorates Jaguar's continuation series of Lightweight E-Types. Like the cars, only six of the watches will be produced, and they will be offered to the owners of those $1.5 million cars. Each watch features a serial number that matches a corresponding car, and the faces have been designed to look like the instruments aboard the E-Types. The same goes for the hands, which look like the gauge needles. The winding crown also has a tire tread pattern that wraps around the sides, with Jaguar's heritage logo on the top. And these timepieces are built with aluminum left over from the continuation E-Types. On the back is the most impressive part, though. Here is where the watch's automatic winding weight is visible. It's shaped like a vintage steering wheel, and the outer rim is made from real wood. The weight keeps the watch and its exclusive Bremont movement wound. If you can't afford this ultra-limited watch, Bremont has a line of other Jaguar watches with many of the same design cues, at prices ranging from less than $5,000 to more than $11,000. The Land Rover watch is a bit disappointing, since it bears little apparent connection to the vehicles. Zenith, the Swiss company that partnered with Land Rover for the piece, claims the design is inspired by the Range Rover. And Land Rover claims a connection in that a British explorer wore the same series watch while completing an expedition with a pair of Range Rovers. There's also the fact that the watch and the SUV are both made of aluminum, but otherwise, the Zenith watch doesn't look particularly automotive. The box sounds pretty cool, though, since it's fashioned from Land Rover wood and upholstery. Related Video:

Jaguar will sell 10 fully restored Series 1 E-Types

The Jaguar Land Rover "Reborn" program is expanding its offerings yet again. The newest offering is the first from the Jaguar side of the company, and naturally the first car is a Series 1 E-Type. Jaguar Classic will restore 10 of the first-generation E-Types, and the cars will be sold directly to consumers from the company. The very first of the cars is the 1965 model you see above, which will make its public debut next week at the Techno-Classica Essen show in Germany. It's a 4.2-liter model finished in "Opalescent Gunmetal Grey." According to Jaguar, it was originally sent to California where it racked up 78,000 miles, and then was put into storage in 1983. Jaguar then acquired the car, and the Jaguar Classic department proceeded to restore it to factory specifications. Jaguar fixed and retained as many original parts as possible, and used replacement Jaguar Classic parts as needed. The car is fully numbers-matching with the original engine and transmission. If you're interested in purchasing this E-Type, or one of the other nine, you'd better have a hefty pocketbook. A standard restored car done to factory specs will start at about $355,000 at current exchange rates. If you want to spend more, Jaguar offers a few extra cost options such as an upgraded cooling system based on the one found in the Lightweight E-Type, a fully synchromesh transmission for early models without it, and upgraded front brake calipers from the later Series 2 E-Type. Related Video: