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Jaguar to reveal small sedan at Paris show

Small sedans are big business for luxury automakers. The C-Class is the top seller for Mercedes-Benz, much as the 3 Series is for BMW, but Jaguar has historically missed out on that market. Its last attempt, the X-Type, proved woefully inadequate, and Jaguar hasn't attempted to take on that market again since. But that's all about to change.
Coventry has been working on a new small Jaguar for some time now (using test mules like the one above wearing modified XF body panels), and according to the latest reports coming in from the UK, it will showcase the result of those efforts at the Paris Motor Show next October. The show car will take the form of a pre-production concept that is expected to preview the production version very closely before the final item is unveiled at the 2015 Geneva Motor Show.
Tipped to be called XS (somewhat appropriately for the brand's smallest model), the new sedan is expected to be the first to use the company's new aluminum platform previewed by the C-X17. Expect styling to follow along similar lines to said crossover concept and the F-Type sportscar, with eventual sedan, wagon and coupe versions to round out the family.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

1964 Jaguar XKE slinks into Jay Leno's Garage

The idea of altering a classic Jaguar E-Type might seem preposterous to some, but Jasen Len of XKs Unlimited managed to create a modified 1964 E-Type that stays true to the Jag's timeless design. Just a few months after Jay Leno featured his own original E-Type on Jay Leno's Garage, Len stopped by to show off his custom Jaguar creation.
Starting out with a rust-ravaged body, Len made the car just the way he wanted it to be. He started off with some minor changes to the car's exterior like the Le Mans-inspired racing lights and handmade front bumpers, handmade sills with integrated exhaust and flared rear fenders. Inside, he dropped the floor to make more interior space and reworked the E-Type's styling for more of a modern look. We have to say, if you're going to mess with a Series 1 E-Type, this is the way to do it.
Sadly, even though Len and Leno spend plenty of time talking about the car's 300-horsepower 3.8-liter inline six-cylinder, we never get to hear the car fire up. Check out the JLG video, which is posted below, and as a bonus, enjoy the gallery from Jaguar showing a 1961 E-Type.