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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

2018 Jaguar F-Type gets four-cylinder turbo engine option

At the 2017 New York Auto Show, Jaguar has revealed the final piece of the 2018 F-Type puzzle: a four-cylinder entry-level model. It rounds out an expanded lineup of F-Type variants that have all gotten a bit of a facelift and some additional content for 2018, which we told you about back in January. But the little four-cylinder is definitely the biggest surprise. Underhood is the state-of-the-art 2.0-liter, turbocharged, gasoline-fueled Ingenium engine, which is making its way into several Jaguar-Land Rover products for the first time in the 2018 model year. It has a full suite of contemporary technologies, like a variable-lift electrohydraulic valvetrain that eliminates the need for a traditional throttle, an integrated exhaust manifold, and a dual-scroll turbocharger. You might recall that the Ingenium gas engine is replacing an older 2.0-liter turbo four in the XE, and also will show up in the F-Pace and XF. Add the F-Type to this burgeoning list, and don't expect it to stop there. The Range Rover Velar has also been announced for the US with this engine. In the F-Type, the 2.0T makes 296 horsepower and 295 pound-feet of torque, which is higher than some of the other applications for this engine in the US. There's only one powertrain arrangement for the 2.0T in the US – rear-wheel drive and backed up by an eight-speed automatic – but buyers will be able to choose from a coupe or convertible body style. Jaguar claims the 2018 F-Type will scoot to 60 mph in as little as 5.4 seconds. It's also the lightest F-Type, by a smidgen. The 2.0T coupe weighs 3,360 pounds, which is 95 pounds lighter than the next-lightest coupe, the 3,455-pound, 340-horsepower supercharged V6 coupe equipped with a manual (and 117 pounds lighter than that car with an automatic). There's probably a fuel-economy benefit in EPA testing as well, but Jaguar doesn't have EPA numbers yet, so stay tuned on that. Don't forget that the 400 Sport variant will join the 2.0T on the stand. It's a one-year-only special edition model with a supercharged V6 uprated to 400 hp, but sadly there's no manual version on offer. Related Video: Featured Gallery New York Auto Show Jaguar Convertible Coupe Luxury Performance 2017 new york auto show ingenium

Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.