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Jaguar Land Rover invests $1.5B to build factory in Slovakia

Jaguar Land Rover will invest 1 billion pounds ($1.5 billion at current rates) to build a new factory in Nitra, Slovakia. Construction will commence in 2016, and the site will have an initial capacity of 150,000 vehicles a year when the first of them roll out in late 2018. JLR expects to employ 2,800 people there. JLR won't yet say what vehicle it will build in Slovakia, other than it will be an all-new aluminum model. The 2018 timing for the plant's start of production seems to coincide with the launch of the radically different next-gen Land Rover Defender, though. Earlier reports suggested that JLR also considered locations in North America, particularly Georgia, and Europe for the new factory. However, the company signaled the Slovakia choice earlier this year when it signed a letter of intent with the government there in August. The automaker then did a final feasibility study before committing to the site. The new factory continues JLR's recent manufacturing expansion. The company opened an engine plant in the UK last year and a factory in China. There will also be one soon in Brazil, and it will reportedly bid to buy the Silverstone Circuit as a new headquarters. JAGUAR LAND ROVER CONFIRMS NEW FACTORY IN SLOVAKIA • New world-class premium manufacturing facility confirmed in Nitra • The next stage of the Company's plans for sustainable global growth • Today's announcement also supports long-term investment in the UK Bratislava, Slovakia – Jaguar Land Rover has confirmed that it will be the first British carmaker to open a manufacturing facility in Slovakia. The announcement follows an agreement between the company and the Government of the Slovak Republic to build a new plant in the city of Nitra, western Slovakia. The new world-class GBP1 billion premium manufacturing facility will eventually employ around 2,800 people. Today's announcement follows Jaguar Land Rover's recent confirmation to double its investment in its engine plant in the UK to almost GBP1 billion – the largest injection into a new British manufacturing plant in decades creating several hundred new jobs. Dr Ralf Speth, Chief Executive Officer, Jaguar Land Rover commented, "Jaguar Land Rover is delighted today to welcome Slovakia into our family. The new factory will complement our existing facilities in the UK, China, India and Brazil and marks the next step in the company's strategy to become a truly global business.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Our 2018 Jaguar F-Pace has an infuriating shifter

Let me preface this by saying that I quite enjoy our long-term 2018 Jaguar F-Pace. Its quick, handsome and pretty good on a road trip. It handles well for a crossover, too. My biggest gripe with the F-Pace is the interior, and my biggest gripe with the interior is the damned rotary shifter. I've never fought a vehicle so much just to get it to shift into reverse and neutral. I have a tendency to rant, but usually offline, in the company of friends and under the influence of a few drinks. I've spent a lot of time behind the wheel of the F-Pace, and an incident this week in an automatic car wash this week prompted this post. Simply put, it took probably 10 seconds for me to get it to shift into neutral and another 10 seconds to get it back into drive. This is annoying in any situation, but when you're holding up a line of cars trying to wash off a thick layer of salt and ice, it's infuriating. The rotary shifter simply wouldn't rotate into either drive or reverse. This might be user error and it might be exclusive to our particular F-Pace, but I don't recall have the same issue in our XE (I admittedly drove it less) and I definitely have never had such problems with other shifters. Not even the BMW-style fixed rocker type or weird handle ones in the Toyota Prius. I even consulted the owner's manual to make sure I'm doing it properly. The only thing I can think of is that I'm not putting enough pressure on the brake pedal while turning the dial. Yet, even those editors who haven't experienced this problem admit that the design has lost its way. Jaguar introduced the rotary shifter in the original XF back in 2009. At the time, its housing was compact and offset, serving the functional purpose of freeing up space for center console storage (as you can see in the photo above). The same concept was later applied to the Jaguar XJ and copied in the Ram 1500. Now, compare that design to the shifter in the F-Pace (as well as the XE and current XF). It's right in the center with a bezel that takes up as much room as the shift boot on a manual transmission. There's no added storage benefit and the surrounding piano black trim collects dust and fingerprints like a forensics squad. In other words, instead of a space efficiency solution, it's a space-robbing novelty that drives me nuts at the car wash. Related Video: Image Credit: Jeremy Korzeniewski, Jaguar Design/Style Jaguar Long-Term Garage Crossover SUV Luxury Performance jaguar f-pace jaguar f-pace s