2011 Jaguar Xj Base Sedan 4-door 5.0l on 2040-cars

Auto blog

GM, Audi, Jaguar halt Russian sales amidst ruble's collapse

The value of Russia's ruble currency has sunk like a stone tossed in the Volga for much of the year, losing over 40 percent of its worth since June. The change is having bizarre effects on the auto industry there and leaving some automakers scrambling to adjust. According to Bloomberg, Russians are buying up luxury goods including automobiles at the moment to have a physical investment in case the ruble sinks further. However, with the money worth so little, the companies aren't making much from these transactions. Things are so dire that several automakers are temporarily ending deliveries until the situation stabilizes. According to Bloomberg, General Motors stopped sales on December 16 with no set date to start again. Audi did the same thing but with the intention to resume once it has adjusted model pricing. Jaguar Land Rover terminated business until December 19 to see how things changed. Toyota is increasing its pricing, as well, but keeping business open at the same time. Some automakers have subtly been reacting to the slumping Russian auto market all year. The moves have included Volkswagen cutting production by 30,000 units from its factory in Kaluga. Ford also got rid of 950 workers from two plants due to low demand. Some analysts have even speculated that the contracting industry and possibility of lower import duties into the country could cause companies to end their manufacturing in Russia completely.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar XF Sportbrake headed for the door? Maybe not [UPDATE]

Update: A Jaguar spokesperson reached out to put the brakes on the XF wagon's demise, writing, "Jaguar Land Rover North America President and CEO Joe Eberhardt did not discuss the status of the current Jaguar XF Sportbrake, which is currently in the Jaguar lineup — making up 20 percent of XF sales. The remark was that in the long term, features and types of vehicles that are less popular would likely not make it into the United States. The current Jaguar XF Sportbrake remains in the lineup and is available at retailers and for ordering, including for the upcoming 2020 Model Year which should be announced soon. This should be good news for wagon enthusiasts." Indeed. Previous story appears below: The Jaguar XF Sportbrake only just got here, hauling its first load of mettwurst and Coca-Cola to a junior varsity soccer tailgate party in 2017. According to a report in The Detroit Bureau, the comely wagon could be on the way out later this year thanks to two massive turnaround campaigns. The outlet interviewed Jaguar USA CEO Joe Eberhardt, who conveyed the message that only the strongest products will live. That means no more manual transmissions after this year, simplified trims, and easing up on diesels. It also means, in TDB's words, "you'll no longer see wagons ... in the U.S." If this ends up true, it would be a shame. Wagon sales were up 29 percent in the U.S. last year. We just included the XF Sportbrake as one of the potential reasons Audi teased its Twitter fans about the return of Avants. And if there's anyone who doesn't like the XF Sportbrake, we haven't met them. Our review said the slinky wagon "Puts SUV appeal on ice." Jalopnik called it " The best-kept sleeper wagon secret you can buy." Road & Track labeled it " A high five to America." High fives and good secrets don't pay the rent, though. The push for global sustainability after last year's shocking Q4 loss at Jaguar Land Rover has compelled two turnaround campaigns called "Charge" and "Accelerate." One focuses on immediate cost matters, the other takes the long strategic view. Both need to incorporate the fact that Jaguar's crossovers, the F-Pace and E-Pace, represent 70 percent of Jaguar sales. On that matter, Eberhardt said, "I don't want to say the speed of change took us by surprise, but they were too quick for us to react to immediately.