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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar Land Rover partners with Nvidia for vehicle electronics and software

DETROIT — Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond. The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp's effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers. For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race. "We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call. Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable — as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles. Jaguar Land Rover has a previous deal with Alphabet Inc's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025. Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro. Nvidia last month announced deals with several Chinese electric vehicle brands. The company has said it has $8 billion in automotive business booked over the next six years. Shapiro said the company will update the figure during an investor day scheduled for March 22. Jaguar Land Rover, a subsidiary of India's Tata Motors Ltd has been struggling with rising costs and semiconductor shortages. Jaguar Land Rover reported a narrow pretax profit for the quarter ended Dec. 31, but Tata Motors reported a larger quarterly loss than expected. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Land Rover Technology Autonomous Vehicles nvidia

Jaguar F-Type to pace Bloodhound SSC as rapid response vehicle

The Bloodhound SSC is out to beat the world land speed record, but it can't do it all on its own. The team is going to need a motorcade of support vehicles, like this specially equipped Jaguar F-Type. Outfitted by JLR Special Vehicle Operations with radio equipment and a unique livery, the Bloodhound SSC rapid response vehicle is based on the latest F-Type R AWD coupe. It'll serve a similar role that a pace or safety car does for a race, and be called into service in case of a high-speed emergency. The Bloodhound SSC itself will likewise be equipped with the same 5.0-liter supercharged V8, its 542 horses powering the jet-car's hydraulic system and oxidizer pump. The special F-Type will mark its debut at the Coventry MotoFest later this month (appearing again at Goodwood next month) alongside a '56 Long-Nose D-Type, the one-of-a-kind '66 XJ13, a '76 Broadspeed XJ12 Coupe, and the XJR-9 that won Le Mans in 1988. JAGUAR TO DEBUT BLOODHOUND F-TYPE RAPID RESPONSE VEHICLE AT COVENTRY MOTOFEST - World debut of Jaguar F-TYPE R AWD Bloodhound SSC Rapid Response Vehicle (RRV) at Coventry MotoFest (30/31 May) - Jaguar's 5.0-litre supercharged V8 550 PS sports car will support Bloodhound SSC World Land Speed Record attempt - Jaguar will be at the heart of Bloodhound SSC providing its 5.0-litre 550PS supercharged V8 engine to provide hydraulic services to the car and drive the rocket's oxidiser pump - Jaguar also previewing Goodwood Festival of Speed activity at MotoFest with a host of iconic heritage cars (Whitley, Coventry – 20 May 2015). Jaguar will unveil the F-TYPE R AWD Bloodhound SSC RRV at Coventry MotoFest – one of the cars that will support the Bloodhound world land speed record attempt. The Bloodhound F-TYPE R is the latest project of Jaguar Land Rover's Special Vehicle Operations and is wrapped in a bespoke livery created by Jaguar Design incorporating the Bloodhound SSC colours. This year's MotorFest promises to be bigger than ever with a range of attractions and gigs. The organisers close off the Coventry ring road to public traffic in order to host a number of motorsport activities and the Bloodhound F-TYPE will be taking part in laps on Saturday May 30 and Sunday May 31. Jaguar will also be previewing its activities at the 2015 Goodwood Festival of Speed – the theme of which this year is 'Flat Out and Fearless: Racing on the Edge' - by bringing along some of the most iconic cars from its rich heritage.