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Jaguar E-Type Series 3 gets tasteful upgrades thanks to E-Type UK

The Jaguar E-Type is one of the most important and recognizable cars of all time. The E-Type — also called the XK-E here in the U.S. — was in production from 1961 until 1975. That said, when most people think of E-Types, they think of the early Series I cars. The later ones (especially federalized models with those horrendous bumpers) don't get much love. E-Type UK, a restoration shop in England, is giving those Series 3 models a second life. The car in these photos is a 1974 Jaguar E-Type V12. This Series 3 underwent a 3,000-hour restoration, getting a number of upgrades along the way. The engine — originally displacing 5.3 liters — has been enlarged to 6.1 liters. It ditched the original Stromberg carbs for a custom downdraft fuel-injection system. Just take a look at those velocity stacks. The car has also been fitted with a custom stainless-steel exhaust system. Power is sent to the rear through a new close-ratio five-speed manual transmission. E-Type UK says it now makes 284 horsepower at the wheels. Other upgrades include a new steering rack, adjustable suspension with new torsion bars, AP Racing brakes with four-piston calipers and ventilated rotors and custom one-off 62 spoke 16-inch Turino wire wheels wrapped in whitewall tires. New louvres and air ducts were added to help cooling. All external lighting has been upgraded to LEDs, including the daytime-running lights. Inside, the E-Type has been fitted with air conditioning, modified heated leather seats from an XJS, iPod and Bluetooth connectivity, piano black trim and a red start button. The interior, including the factory hardtop, has also been fitted with Dynamat to reduce road noise. The car even has remote door locks. E-Type UK didn't post the price for this car, but a similar S3 E-Type is listed for GBP190,000, or about $250,000. If Series 3 or V12-powered cars aren't your thing, the website has a few listings for Series 1 cars with the classic inline-six. There's even an XK120 under the "sold" listings. Related Video:

Jaguar C-X17 crossover concept revealed, hides new lightweight aluminum architecture

Just as Jaguar teased earlier this month, the luxury marque is debuting its first-ever sports crossover concept at the 2013 Frankfurt Motor Show, which begins this week. In addition to previewing what a soft-roading Jag might look like, the C-X17 concept also showcases the brand's new advanced unibody aluminum architecture, which it calls the future of its brand.
The British automaker touts the new technical foundation as high-strength, lightweight and extremely stiff, and notes that it incorporates sustainable technologies such as a high-strength alloy made from recycled raw material. The architecture's flexibility means Jaguar will be able to simultaneously manufacture several vehicles on the same production line - a change that will ultimately help the automaker grow its product portfolio.
Indeed, if the C-X17 concept sees production, it would represent a completely new direction for Jaguar, which has previously focused on luxury sedans and sports cars. However, while Jaguar says a range of future models will be built using the new architecture, it hasn't yet mentioned a crossover. The first model to be built on the new underpinnings will launch globally in 2015, and it's - you guessed it - a premium midsize sedan.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.