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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Driving Jaguar's Continuation Lightweight E-Type

Something has happened to sports cars over the past 15-20 years. While reaching ever-higher levels of quantitative dominance the driving experience continues to become more sterile. Stability control, torque vectoring, variable electronic steering racks, lightning-quick dual-clutch automatic transmissions – all these make it easier to harness more power and drive faster than ever before. And yet too often it feels like something is missing. There is a growing divide between the capabilities of the modern performance car and the driver's sense of connection to the experience. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. The story of the Lightweight E-Type goes back to 1963, when Jaguar set aside eighteen chassis numbers for a run of "Special GT E-Type" cars. These were factory-built racers with aluminum bodies, powered by the aluminum-block, 3.8-liter inline-six found in Jaguar's C- and D-Type LeMans racecars of the 1950s. Of the eighteen cars slated for production, only twelve were built and delivered to customers in 1964. For the next fifty years, those last six chassis numbers lay dormant, until their rediscovery a couple of years ago in a book in Jaguar's archives. In an era like the one we're in now, the Jaguar Lightweight E-Type hits you like a slap in the face. Jaguar Heritage, a section of Jaguar Land Rover's new Special Vehicle Operations (SVO) division, took on the task of researching the original Lightweight E-Types and developing the methods to create new ones. Every aspect of the continuation Lightweight E-Type, from the development of the tools and molds used to build the cars, to the hand-craftsmanship, reflects doing things the hard way. They may not build them like they used to, but with these six special E-Types, Jaguar comes awfuly close, if not better. Working alongside the design team, Jaguar Heritage made a CAD scan of one side of an original Lightweight E-Type body. That scan was flipped to create a full car's worth of measurements. That ensured greater symmetry and better fit than on the original Lightweight E-Types (which could see five to ten millimeter variance, left-to-right). The scan was also used to perfect the frame, while Jaguar looked through notes in its crash repair books to reverse-engineer the Lightweight E-Type's suspension. The team repurposed a lot of existing tooling for the continuation cars, and developed the rest from analysis of the CAD scan.

2016 Jaguar F-Type prowls the floor with new manual and AWD options

The Jaguar F-Type has become an instant enthusiast favorite for its alluring design, powerful, sonorous engines and rewarding handling. In short, it's a worthy successor to the iconic mid-century E-Type. But Jaguar hasn't been sitting idly, and it's continuing to refine and enhance the F-Type with subtle yet significant enhancements, including a bunch that are debuting this week at the Los Angeles Auto Show. The 2016 model year brings with it all-wheel drive, which will be standard on 550-horsepower F-Type R models. AWD will be optional on mid-level F-Type S models, which run the 380-hp V6. The system sends all of the supercharged engine's torque to the rear axle in default mode, but it can also be split with up to 50 percent going to the front axle when needed. Jaguar has even added subtle visual differentiators to the the AWD models, fitting them with body-colored sills and a new hood design. The penalty? the AWD system adds about 176 pounds to the curb weight. The F-Type also gets an available six-speed manual transmission for 2016 on V6 variants with rear-wheel drive. While obviously adding a more interactive driving character, the close-ratio manual is about 22 pounds lighter than the automatic gearbox. Jaguar has also given all F-Type models electric power steering, using a stiffer steering shaft to maintain the hydraulic setup's connected feel with the road. The 2016 models will be available in the spring, and pricing will be announced closer to launch. 2016 F-TYPE Gains All Wheel Drive and Manual Transmission Options – The 2016 model year Jaguar F-TYPE sports car receives new powertrain and driveline options – A six-speed manual transmission option will be available in rear-wheel drive V6 models – Instinctive All Wheel Drive® (AWD) extends the performance and dynamic capability of the F-TYPE – The 550hp F-TYPE R is now available in both Coupe or Convertible – All F-Type R models receive AWD as standard equipment, enabling 0-60 mph in 3.9 seconds.