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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar's Callum refutes two XJ bodystyle rumor

Not long ago, we relayed word from Edmunds that Jaguar was planning to split its next-generation XJ sedan into two bodystyles - one model that continued the ambitious design approach fostered with the current X351-based model, and another, more upright model to better appeal to China's conservative design sensibilities.
We expressed some cynicism in the idea, noting that such a strategy "might catch more profits for the marque, but it might also represent a setback to design head Ian Callum's vision for a thoroughly modern Jaguar portfolio." Callum has been quite insistent in his belief that Jag needs to be a forward-thinking brand in terms of design, and the two-model strategy seemed to conflict with that idea. We tried to get some comment from Callum at that time, but were unable to reach him.
As it turns out, our cynicism was well-placed. Autocar says that while the next XJ will continue to have two wheelbases, Callum has denied the two-model talk, saying flatly: "I can't see us doing two bodystyles. The cost would be enormous and the message inconsistent. You have to believe in what you produce and to do two bodystyles would undermine that."

Newest Spectre trailer shows DB10, car chases, awesomeness

It's not due in theaters until November and it's not like we've detected any weaknesses yet, but here we are with another trailer for the upcoming James Bond film, Spectre. That is not a complaint, because it looks like it's going to be, as one YouTuber said, "Spectretacular!" We digress. This time we get a little more of the Aston Martin DB10, including the top line for the spec sheet: Q says it will do 0-60 miles per hour in 3.2 seconds. Putting on the hat that lets us sincerely debate totally fictitious facts in a totally fictitious universe, we don't think that's fast enough to stay away from the villain's Jaguar C-X75, but it's not like Bond needs to when he's got flamethrowers. So there. You 'll find the latest bout of awesome in the clip above, and look for all the throwback cues. Christoph Waltz dresses like one Ernst Stavro Blofeld and uses the same interior decorator. Bad guy Dave Bautista in a three-piece suit is remarkably reminiscent of Oddjob, and there are various nods to On Her Majesty's Secret Service. Enjoy. News Source: James Bond 007 via YouTube TV/Movies Aston Martin Jaguar Coupe Concept Cars Luxury Special and Limited Editions Performance Videos spectre jaguar c-x75 aston martin db10 movie trailer