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Jaguar hints at what might become of XK after F-Type's arrival

Jaguar may move the company's XK further upmarket following the introduction of its forthcoming F-Type. The newcomer to the range easily shoulders the burden of carrying the Jaguar sportscar mantle, freeing up the XK to evolve in another direction. While speaking with Autocar, Jaguar Design Director Ian Callum said there's an opportunity to grow the grand tourer both in size and luxury.
Whether that means the vehicle will retain its two-plus-two seating configuration or swell to offer buyers even more space remains to be seen. Either way, the future will likely see the XK soften its claws moving forward. And that's no bad thing. Jaguar has a long history of building luxurious grand tourers more content to soak up miles of highway than bounce from apex to apex.
What else is in store for the brand? Callum seems to have kept his cards close to his chest, refusing to acknowledge ongoing rumors of a Jaguar crossover beyond saying the brand "had to take notice" of the popularity of the luxury SUV market.

Jaguar I-Pace makes transition to production with hardly any changes

It looks like Jaguar designer Ian Callum wasn't kidding when he said the I-Pace concept was "a preview of a five-seat production car that will be on the road in 2018." Based on these spy photos, the production I-Pace will look darn near identical to the concept. The prototype seen above, in a unique and rather groovy green camouflage wrap, retains the swoopy cab-forward design of its concept predecessor. The headlights have the same shape and still sweep back nearly to the front wheel wells, and the door handles are still flush mounted ovals placed low on the doors. At the back, the crisp crease marking the trailing edge of the hatch is intact, as well as the triangular points on the rear spoiler. There have been a few minor changes here and there. At the front, the grille doesn't have quite as much depth as the concept, and the base of the front bumper doesn't have as aggressive an air dam. The big heat extractor vent in the hood is also gone. The rear bumper has also been rounded off a bit more with a simpler rear diffuser. The side glass is in production form, so now there are seams that show where the glass rolls down. It appears the rear doors will have quite a small glass opening, as the seam is roughly at the half-way point of the window. If the mechanicals of the concept end up as unchanged as this prototype's exterior, expect the production I-Pace to have a pair of electric motors that will produce 400 horsepower and 516 lb-ft of torque. Jaguar estimates these will propel the car to 60 mph in about 4 seconds. The motors will be supplied with power from a 90 kWh lithium-ion battery, which Jaguar says will provide a range of 220 miles. With a target date of 2018, we would expect to see the production model revealed at the end of 2017 or early in 2018. Related Video:

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.